Workflow Triggers are the starting events that kick off an automation inside your account. This section covers every Workflow Trigger available to you, explaining what each trigger does and when to use it so you can build automations that respond to the right customer and account activity.

Frequently Asked Questions #

What is a workflow trigger? #

A workflow trigger is the event that starts an automation. When the conditions of the trigger are met, the workflow begins running for that contact or record.

How many triggers can a workflow have? #

A single workflow can include multiple triggers. If any one of the triggers fires, the workflow will start, giving you flexibility to launch the same automation from several different events.

Can I filter who enters a workflow through a trigger? #

Yes. Most triggers support filters so you can narrow down exactly which contacts or events qualify, ensuring only the right people enter the automation.

Where do I add a trigger to my workflow? #

Triggers are added at the top of the workflow builder. You select the trigger type, configure any filters, and then build the actions that follow.

Do triggers re-enter contacts who already went through a workflow? #

Re-entry depends on your workflow settings. You can control whether a contact can pass through the same workflow more than once based on how you configure the trigger and the workflow’s re-entry rules.