Search engine optimization, or SEO, is a vital aspect of digital marketing. It helps your blog posts and website become more visible to people using search engines like Google. In this guide, we’ll explore two simple ways to enhance the SEO details of your blog posts.

Using the Publish Screen #

After crafting your blog, click the Continue button in the top right-hand corner to publish it.

Review and enhance these SEO Meta Data elements:

• Title: Craft a catchy title that includes your main keyword.
• Images: Optimize images with clear file names and add alt text with keywords.
• Post Description: Write a brief and informative meta description with keywords to attract clicks.

Switch to the Publish/Schedule tab to update the general information as well, including:

• URL Slug: Keep the URL short and include relevant keywords.
• Author: Select the author from the dropdown to attribute the content to the appropriate user.
• Canonical Link: Ensure this link matches the URL slug and is SEO-friendly.
• Categories and Keywords: Assign suitable categories and keywords for better organization and discoverability.

Once those are set, preview the post, then go live.

In the Blog List View #

Click the three-dot icon next to the blog and select Change Blog Post SEO Details. This option allows you to revisit and make necessary changes to the title, meta description, URL slug, and other SEO elements for existing blog posts.

Save your changes to apply the updated SEO details, and remember to monitor your blog post’s performance using analytics tools and make adjustments as needed.

This is an ongoing process, so staying informed about best practices and algorithm changes is vital for improving your search engine rankings.

Frequently Asked Questions #

What are the two ways to update SEO for a blog post? #

You can update SEO from the Publish screen while creating or editing a post, or from the Blog List View using the Change Blog Post SEO Details option.

Which SEO Meta Data elements should I review before publishing? #

Review the Title, Images (file names and alt text), and Post Description, ensuring each includes relevant keywords.

Can I update SEO details for a post that’s already published? #

Yes. From the Blog List View, click the three-dot icon and select Change Blog Post SEO Details to edit the title, meta description, URL slug, and other elements.

What should I keep in mind for my URL slug? #

Keep the URL short and include relevant keywords, and ensure the canonical link matches the slug and is SEO-friendly.

Is SEO a one-time task? #

No. SEO is an ongoing process. Monitor performance with analytics tools and stay informed about best practices and algorithm changes to improve rankings over time.

Why should I add alt text to images? #

Alt text with keywords helps search engines understand your images, improving discoverability and accessibility.