When reaching out to your customers, maintaining a personal touch helps build trust and grow brand loyalty, or you might need to add a link to track the contact’s activity. However, this leaves room for making mistakes. Custom Values & Trigger Links allow you to add these details to your messages without spelling errors.
Adding Custom Values #
Custom Values let you personalize the messages you send to your customers, adding a caring touch that builds trust and brand loyalty. They also prevent spelling mistakes. To add them to a conversation, click the tag icon.
This will open the Custom Value menu, where values are separated into categories.
For this example, we’ve selected the contact category. Once a category is selected, you will get the options for available custom values in your account. In this case, we’ll pick First Name.
This will add a code in brackets that will be replaced with the contact’s information once it’s sent.
Adding Trigger Links #
Trigger links are designed to record when a customer has clicked them and start a response based on what and where a customer clicks. To add them to a conversation, click the lightning bolt icon.
This will show you all the trigger links you have created for selection.
Once added, this will add a code, like with a custom value, that gets replaced with the actual link once the message is sent.
Utilize Custom Values and Trigger Links to take your messaging game to the next level. This allows you to personalize your communications and add a familiar touch. If you’d like to learn more about Custom Values or Trigger links, please check the articles “How To Use Custom Values” and “Trigger Links” as they have all the information from the creation point on how to use these tools.
Frequently Asked Questions #
What are Custom Values used for in messages? #
Custom Values insert contact-specific details, such as a first name, into your message so you can personalize communications without typing the information manually or risking spelling mistakes.
How do I add a Custom Value to a conversation? #
Click the tag icon to open the Custom Value menu, choose a category such as contact, then select the value you want. A bracketed code is inserted that is replaced with the contact’s actual information when the message is sent.
What is a Trigger Link? #
A Trigger Link records when a customer clicks it and can start a response based on what and where they click, making it useful for tracking contact activity.
How do I add a Trigger Link to a message? #
Click the lightning bolt icon to display all the trigger links you have created, then select one. A code is inserted that is replaced with the actual link when the message is sent.
Why use Custom Values and Trigger Links instead of typing details manually? #
They eliminate spelling errors and broken links by inserting verified, dynamic content, while still letting you personalize each message and track engagement.
Where can I learn how to create Custom Values and Trigger Links? #
See the dedicated “How To Use Custom Values” and “Trigger Links” articles, which cover everything from creating these tools to using them in your messaging.
