This lesson provides a step-by-step guide to setting up A2P 10DLC registration for sending messages to your audience. The process includes updating your business profile, adjusting account settings, initiating the registration process, describing your campaign use case, registering a business-friendly name, and awaiting approval.
It also mentions the importance of Shaken/Stir Trusted Calling for voice calls and purchasing a phone number associated with your registered brand. Following these steps ensures compliant and trustworthy SMS communication with your audience.
Key Points #
- Update your business profile with essential information.
- Ensure that your customers have opted in to receive texts or calls from your business.
- Initiate the A2P 10DLC registration process in the Trust Center.
- Describe your campaign use case in detail to ensure compliance.
- Register a business-friendly name and await approval for your registration.
Key Benefits #
- Improved message delivery rates and reduced chances of messages being flagged as spam.
- Establishes a reliable communication channel with your customers.
- Ensures compliance with regulations governing A2P messaging.
- Builds trust with your audience through compliant and trustworthy SMS communication.
- Protects your business by validating the identity of callers and preventing impersonation by spammers and scammers.
Frequently Asked Questions #
What is A2P 10DLC registration? #
A2P 10DLC registration is the process required to send application-to-person messages to your audience in a compliant way. It involves registering your business and campaign use case so your SMS communication is trusted.
What are the main steps to register? #
The process includes updating your business profile, adjusting account settings, initiating registration in the Trust Center, describing your campaign use case in detail, registering a business-friendly name, and awaiting approval.
Why do I need to describe my campaign use case? #
Describing your campaign use case in detail helps ensure compliance with the regulations governing A2P messaging, which is reviewed as part of the approval process.
Do my customers need to opt in? #
Yes. You must ensure that your customers have opted in to receive texts or calls from your business before messaging them.
What is Shaken/Stir Trusted Calling? #
Shaken/Stir Trusted Calling is important for voice calls because it validates the identity of callers and helps prevent impersonation by spammers and scammers, protecting your business.
What are the benefits of completing A2P 10DLC registration? #
Registration improves message delivery rates, reduces the chance of messages being flagged as spam, establishes a reliable communication channel, and builds trust through compliant SMS communication.
