A2P messaging involves sending messages from an application to a person, which requires registration of the sending number. This process is governed by backend providers and carriers to ensure compliance and prevent misuse. It is crucial to understand that the CRM platform itself does not review these registrations but offers guidance through this intricate process.
Common Rejection Reasons #
- Opt-In Fail: Lack of a proper opt-in form, terms and conditions, or privacy policy.
- Forbidden Use Case: Certain industries or campaigns (for example, cannabis in the US) are not permitted.
- Not Updating Examples Provided: Failure to customize provided examples with specific business details.
- Inaccurate Information: Mismatched or incorrect company information, such as EINs.
- Broken or Inactive Links: Essential links (website, terms and conditions, privacy policy) must be active and accessible.
Troubleshooting and Solutions #
Opt-In Information #
Ensure your website is live and hosts an opt-in form with clear terms and conditions and a privacy policy. Include checkboxes for users to agree to these terms and to opt in to receiving further communications, making sure one of these checkboxes is optional.
Forbidden Use Cases #
Verify that your business does not fall into prohibited categories by checking the latest regulations and documentation.
Updating Examples #
When submitting your registration, ensure all examples are tailored to reflect your business name, contact information, and relevant details accurately.
Inaccurate Information #
Double-check all submitted company information, including EIN and authorized representative details, for accuracy. The authorized representative’s phone number must be a personal cell phone number, not a service like Google Voice.
Broken or Inactive Links #
Test all links for functionality. Your website, terms and conditions, privacy policy, and any other linked pages must be operational.
Frequently Asked Questions #
Where can I get my privacy policy or terms and conditions? #
While it is recommended to consult a lawyer for these documents, services like Rocket Lawyer can provide templates. Some users have also used AI tools like ChatGPT for drafting, but legal review is advised.
How do I use the terms and conditions form elements? #
The CRM allows for easy addition of terms and conditions to forms. Ensure you update these with your business details and policies.
How do I create a checkbox opt-in form? #
Create a custom checkbox field for promotional opt-ins. This ensures compliance and reduces the likelihood of receiving unsubscribes.
Does the CRM review or approve my A2P registration? #
No. Backend providers and carriers govern and review registrations. The CRM only provides guidance through the process.
Why was my A2P registration rejected? #
Common causes include a missing or weak opt-in, forbidden use cases, un-customized example messages, inaccurate company information such as the EIN, and broken or inactive links.
What kind of phone number must the authorized representative use? #
It must be a personal cell phone number. Virtual services such as Google Voice are not accepted.
