Drip content is a strategy used in content delivery where content is released to members or subscribers in scheduled intervals rather than all at once. This method helps keep the audience engaged over a longer period and can be particularly useful in educational courses, training modules, or any scenario where gradual content release is preferred.
Setting Up Drip Content #
To implement drip content for your memberships, follow these steps:
Begin by accessing the Products section within your account through the Courses dropdown menu. From there, select an existing course or create a new one by clicking the + Create Product button.
Organize Your Content into Categories and Subcategories #
Next, create a main category for your content. Within this main category, create subcategories representing the intervals at which you wish to release your content (e.g., Week 1, Week 2, Week 3). Distribute your content (e.g., videos, articles) across the created subcategories based on the schedule you intend to follow.
Enable and Configure the Drip Content Feature #
For each category, activate the drip content feature by using the visibility switcher within the course overview.
Select whether you want to keep the content unavailable for a set number of days or have a set date for release.
If Drip Days was selected, specify the number of days after which the content should become available to the members, then click Save.
Note: This value should be greater than or equal to 1, and should be less than or equal to 731.
If Drip Specific Date was selected, click the calendar icon and pick a date, then click Save.
Dripping your course content helps to maintain interest, regulate the pace of completion, and avoid overwhelming your clients. Use this tool to maximize results for you and your clients with this enhanced learning experience, keeping them motivated and accountable.
Practical Example #
Let’s say you have a membership program that spans 3 weeks, with different content planned for each week. You would:
- Create a subcategory for each week.
- Move the relevant content into its respective week’s subcategory.
- Set the drip content for Week 2 to unlock 7 days after membership commencement and Week 3 to unlock 14 days after by entering “7” in the Drip days field.
Testing Your Drip Content Setup #
Before going live, it’s crucial to test the drip content setup by signing up for the membership using a test email and verifying that the Week 1 content is immediately accessible. Additionally, ensure that the Week 2 and Week 3 content is scheduled to be released according to the specified intervals.
Troubleshooting Tips #
- Content Not Dripping as Scheduled: Ensure that each piece of content is correctly categorized under the right subcategory and that the drip settings are accurately configured.
- Members Reporting Early Access: Double-check the drip intervals and ensure there’s no overlap or incorrect configuration that might be granting unintended access.
Frequently Asked Questions #
Can I change the drip content schedule after members have joined? #
Yes, but be mindful that changes will affect all members, potentially disrupting their content consumption experience.
Is there a limit to how many subcategories I can create for drip content? #
No, you can create as many subcategories as needed to suit your content delivery plan.
What is the maximum number of drip days I can set? #
The drip days value must be greater than or equal to 1 and less than or equal to 731.
How do I release content on a specific calendar date instead of days after joining? #
Select the Drip Specific Date option, click the calendar icon, pick your release date, and then click Save.
How should I test drip content before launching? #
Sign up for the membership with a test email, confirm Week 1 content is immediately accessible, and verify that later weeks unlock at their scheduled intervals.
Where do I enable the drip feature for a category? #
Activate the drip content feature for each category using the visibility switcher within the course overview.
