WhatsApp Workflow Statistics

WhatsApp Workflow Statistics

WhatsApp messages have different available statuses that give you a deeper insight into when and how your customers are interacting with them. Let’s look into what these statuses are and how to view them.

What Statuses Are Available? #

  • Total: These will show the number of WhatsApp messages triggered by the selected workflow action.
  • Delivered: Monitor messages that have reached the recipient’s device, symbolized by two ticks on WhatsApp.
  • Pending: This will represent the contacts in the automation for which the WhatsApp message has not been triggered.
  • Read: Represented by two blue ticks in WhatsApp, these are the total messages received and read by the recipient.
  • Sent: Messages that have been sent but not received by the recipients, visualized on WhatsApp by the one-tick icon.
  • Failed: These will be messages that encounter errors, such as unavailability on WhatsApp, blocked templates, or reaching per-user marketing limits.

Note: WhatsApp users who’ve disabled Read Receipts will show under the Delivered tab.

How to View WhatsApp Statistics #

  • Navigate to the Workflow tab inside the Automation section and open any workflow that includes a WhatsApp action.
  • Click the WhatsApp action to open its details and select the Statistics tab.
  • Click View Details to get a comprehensive view of the statistics, including which contacts are under each stage.
  • Additionally, you can download a detailed statistics report by clicking the Export button at the top right corner.

There you have it. Now you can confidently check the statistics of your WhatsApp action in any of your workflows, allowing you to efficiently manage and monitor the messages, improve your workflow functionality, and resolve issues immediately.

Frequently Asked Questions #

What does the Delivered status mean? #

Delivered messages have reached the recipient’s device, shown by two ticks on WhatsApp. Users who disabled Read Receipts also appear here rather than under Read.

What is the difference between Sent and Delivered? #

Sent messages have left the system but not yet reached the recipient (one tick), while Delivered messages have arrived on the recipient’s device (two ticks).

Why might a message show as Failed? #

Failures occur from errors such as the recipient being unavailable on WhatsApp, a blocked template, or reaching per-user marketing limits.

What does the Pending status indicate? #

Pending represents contacts in the automation for whom the WhatsApp message has not yet been triggered.

Where do I find WhatsApp statistics? #

Open a workflow with a WhatsApp action, click the action, then select the Statistics tab and click View Details.

Can I export the statistics? #

Yes. Use the Export button at the top right corner of the statistics view to download a detailed report.

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Updated on May 26, 2026
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