Editing a published campaign provides the flexibility to make strategic adjustments that can help optimize its effectiveness and ensure ongoing relevance. This guide walks you through the benefits of editing a live campaign, the steps involved, and what can or cannot be modified, allowing you to take full control of your campaign’s performance without disrupting its continuity.

Why Edit a Published Campaign? #

Editing a live campaign offers an opportunity to adapt to changing conditions, optimize for better performance, and make timely improvements without the need to pause or restart the campaign. By leveraging this functionality, you can:

• Correct errors made during the initial campaign setup.
• Optimize performance based on insights from key performance indicators (KPIs).
• Respond dynamically to feedback, improving ad content or refining audience targeting.
• Save time and resources by making minor adjustments instead of pausing the campaign and creating a new one.

How to Edit a Published or In-Progress Campaign #

To edit a published or “In Progress” campaign, navigate to the Ad Manager home page and locate the live or in-progress campaign you wish to edit. Click the Edit option within the campaign actions menu. Once selected, the campaign builder screen opens, enabling you to make changes to the editable fields detailed below.

📌 Note: After making any edits, an “Unpublished Changes” tag appears at the top-right corner of the screen, indicating that updates are pending.

Editable Fields in a Published Campaign #

When editing a live campaign, the following fields are available for modification:

• Campaign Name: Adjust the campaign name as necessary.
• CTA Button: Modify or update the call-to-action button.
• Lead Generation Form: Change or create a new form if the objective is Lead Generation.
• Website: Update the URL for Website Traffic campaigns.
• Special Ad Category: Add or modify the category if needed.
• Placements: Alter where your ads are displayed.
• Ad Text and Media: Revise the ad’s content and visuals.
• Budget: Adjust the campaign budget allocation.
• Geographic Location: Update targeted locations.
• Target Audience: Modify audience targeting parameters such as interests, lookalikes, or retargeting.
• End Date: Change the campaign end date if using a lifetime budget.

Fields That Cannot Be Edited in a Published or In-Review Campaign #

While editing is flexible, certain key campaign details remain locked after publication:

• Campaign Objective: This cannot be changed once the campaign is live.
• Facebook Page: The page used for the campaign is fixed.
• Start Date: The start date cannot be modified.
• Budget Type: Switching from a Daily to a Lifetime budget (or vice versa) is not permitted.

How to Discard Changes Made to a Published Campaign #

If you decide not to apply the changes made to a campaign, you can revert to the original version by clicking the Back button at the top left of the campaign builder screen. A prompt appears, allowing you to select Discard to revert the campaign to its previous state and discard any changes made.

How to Publish the Campaign After Making Changes #

Once your edits are complete and you are satisfied with the adjustments, follow these steps to finalize and publish the updated campaign. Click the Publish button on the Review and Publish page. A confirmation dialog appears. Select Confirm to proceed with publishing, or Cancel to make additional adjustments.

Upon confirmation, the campaign transitions to the “In Progress” state for Facebook’s review process. If approved, the changes go live.

📌 Note: If the edits result in any errors, the campaign status changes to Failed, and the reason is displayed in a tooltip next to the failed status.

Frequently Asked Questions #

Can I edit a campaign without pausing it? #

Yes. You can edit a published or in-progress campaign directly, making adjustments without pausing or restarting it.

How do I know I have unsaved edits? #

After making edits, an “Unpublished Changes” tag appears at the top-right corner of the screen, indicating updates are pending.

Which campaign settings cannot be changed after publishing? #

The Campaign Objective, Facebook Page, Start Date, and Budget Type (Daily vs. Lifetime) are locked once a campaign is live or in review.

How do I discard edits I no longer want? #

Click the Back button at the top left of the campaign builder, then select Discard in the prompt to revert the campaign to its previous state.

What happens after I republish my edited campaign? #

The campaign transitions to the “In Progress” state for Facebook’s review. If approved, the changes go live. If errors occur, the status changes to Failed with the reason shown in a tooltip.

Can I change the budget on a live campaign? #

Yes, you can adjust the budget allocation, but you cannot switch the budget type between Daily and Lifetime after the campaign is published.