Chatting through WhatsApp allows you to communicate with your clients in real-time; it has a low response time since you can automate the messaging and high visibility. Think of WhatsApp as a hybrid between chatting through SMS and Facebook Messenger.
One of the key benefits of the integration with the platform is the ability to send bulk WhatsApp messages to your contacts within the system, similar to how you would send SMS messages. To begin, navigate to the Smart Lists tab within the Contacts section. From there, select the contacts you wish to message—either individually or by selecting all at the top of the list.
Once your contacts are selected, open the More dropdown menu and click the WhatsApp icon to open the message settings.
If you have exceeded your 24-hour tier Messaging Limit, you will see a warning.
Messaging limits govern the number of business-initiated conversations within a 24-hour rolling window and reduce the chance of being flagged by WhatsApp by improving compliance and phone number health. A “business-initiated conversation” refers to the first time you send a WhatsApp user a marketing, utility, or authentication template within those 24 hours.
You can upgrade your messaging limit from 250 to 1,000 conversations per 24 hours by completing the business verification process. If your business is approved, the platform will assess your messaging quality to determine whether your activity justifies an increase in your messaging limit. Based on this evaluation, the request for a limit increase will be either approved or denied.
Note: Automatic scaling beyond 1,000 conversations occurs when your phone number consistently stays connected and maintains a high-quality rating.
Once you have resolved any issues with your Messaging Limit, assign a name to the action for reporting purposes.
Select the phone number you wish to send the messages from.
Next, select an approved template from the dropdown.
Enable the Fallback to SMS option to send a regular text message if the WhatsApp contact fails.
Selecting a Sending Mode #
Send All at Once #
Select the “Send All at Once” feature to send your WhatsApp message to all selected contacts instantly. This option allows for rapid execution, ensuring timely communication with your audience.
Send at a Scheduled Time #
Choose the “Send at a Scheduled Time” option to plan your WhatsApp message delivery at a specific date and time. This feature ensures that your communications are strategically timed for maximum impact, reaching your audience at the optimal moment.
Send in Drip Mode #
The “Send in Drip Mode” feature allows you to gradually send WhatsApp messages to your contact list in smaller batches over a specified period. This method helps manage responses more effectively and prevents overwhelming your audience.
You can control the batch size, set intervals between batches, and schedule specific days and times for sending using these parameters:
- Start On: Select the exact date and time for message delivery to your contacts to begin.
- Batch Quantity: Specify the number of contacts to receive messages in each batch.
- Repeat After: Choose the interval between each batch, ranging from seconds to days.
- Send On: Select the specific days of the week to send each batch.
- Process Between Hours (Optional): Define the time frame during which the batches should be sent.
Send #
Verify your configurations, then click Confirm to send your message.
The system will send your WhatsApp message to groups of contacts in intervals until the entire list has been covered. You can track the progress of this process by navigating to the Bulk Actions tab and clicking on the action name for detailed information.
That’s all there is to it. You’re now ready to start sending bulk WhatsApp messages. If you’d like more information on setting up message templates, please refer to the “Using WhatsApp Media Templates” article.
Note: WhatsApp messaging operates within a 24-hour window, meaning the contact must have interacted with you within this period for you to initiate a response. If no interaction has occurred, the message will not be sent.
Frequently Asked Questions #
How do I send a bulk WhatsApp message? #
Go to the Smart Lists tab in the Contacts section, select your contacts, open the More dropdown menu, and click the WhatsApp icon. Then name the action, choose a sending number and approved template, pick a sending mode, and click Confirm.
What is the WhatsApp messaging limit? #
Messaging limits govern business-initiated conversations within a 24-hour rolling window. The default limit is 250 conversations, which can be increased to 1,000 after completing business verification.
What is a business-initiated conversation? #
It is the first time you send a WhatsApp user a marketing, utility, or authentication template within a 24-hour window.
What happens if a contact hasn’t interacted with me recently? #
WhatsApp messaging operates within a 24-hour window. If the contact has not interacted with you in that period, the message will not be sent.
What is the Fallback to SMS option? #
Fallback to SMS sends a regular text message to the contact if the WhatsApp message fails to deliver.
What sending modes are available for WhatsApp bulk messages? #
You can Send All at Once, Send at a Scheduled Time, or use Drip Mode to send messages in batches over a set period.
