Connecting Your Instagram Business Account to Your Facebook Account

Connecting Your Instagram Business Account to Your Facebook Account

Effortlessly manage your Instagram Business Profile by connecting it to your Facebook account. This seamless integration allows for streamlined posting and provides LeadConnector with the necessary permissions, as required by Facebook.

Before You Begin #

  • Instagram Business Profile: Confirm that your Instagram profile is set up as a Business profile. If not, learn how to convert it from a Personal profile.
  • Facebook Page Role: Ensure you have an Admin or Editor role for the associated Facebook Page. Check your role by referring to Facebook’s guidelines on checking your role on a Facebook Page.

Steps to link Facebook page with Instagram profile #

  • Sign in to your Facebook account and switch to the Meta Business Suite.
  • Click Connect Instagram to link the pages.
  • Click Connect to start the process.
  • Toggle Allow access to Instagram messages in Inbox, then click Continue.

Instagram Login #

Enter your Instagram account credentials (username and password) and log in. Once you’ve logged in, select the Instagram Business Profile you want to connect and log in again. This will redirect you to Facebook where you need to click Continue.

Congratulations! Your Instagram business profile is now successfully linked to your Facebook account.

Optional Integration #

If you wish to further integrate your Instagram Business Profile with Marketing’s Social Planner, check the article Connecting Instagram (Social Posting), and follow the additional steps for enhanced functionality.

Instagram Profile Type #

If you’re unsure about the type of Instagram profile you have, open the Instagram app and go to your profile. Click the gear icon to open the settings menu. If the account is a professional one, it will be stated here.

If you can’t see this option, click More on the left side menu and select “Settings” from the list. Scroll down to For Professionals and select Account type and tools, where you can switch to a Professional Account.

Frequently Asked Questions #

Why should I connect my Instagram Business account to Facebook? #

Connecting the two allows streamlined posting and gives LeadConnector the permissions Facebook requires to publish to your Instagram Business Profile.

What do I need before connecting? #

You need an Instagram Business profile and an Admin or Editor role on the associated Facebook Page.

Where do I link the accounts? #

Sign in to Facebook, switch to the Meta Business Suite, and use the Connect Instagram option to link your pages.

Should I allow access to Instagram messages? #

During setup you can toggle “Allow access to Instagram messages in Inbox” before clicking Continue, which enables message management for the connected account.

How do I check what type of Instagram profile I have? #

Open the Instagram app, go to your profile, and open settings via the gear icon. A professional account is indicated there; if not, use Account type and tools under For Professionals to switch.

Do I need to do anything else to post through the Social Planner? #

Yes. For full Social Planner functionality, follow the additional steps in the Connecting Instagram (Social Posting) article.

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Updated on May 26, 2026
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