Here you can find Contact Engagement Score information for Conversations.
Frequently Asked Questions #
What is a Contact Engagement Score? #
A Contact Engagement Score is an indicator that reflects how actively a contact interacts with your communications, helping you gauge interest and prioritize follow-up.
Why does the Contact Engagement Score matter? #
The score helps you quickly identify your most engaged contacts so you can focus outreach where it is most likely to convert and re-engage contacts whose activity has dropped.
Where do I find the Contact Engagement Score? #
Engagement signals are surfaced within the Conversations area alongside a contact’s activity, so you can review engagement in the same place you manage messages and follow-up.
What affects a contact’s engagement score? #
Engagement is generally influenced by how a contact interacts with your outreach over time, such as opens, clicks, and replies across your messaging channels.
How can I use the engagement score in my workflow? #
You can use engagement signals to segment contacts, prioritize manual actions, and decide which contacts should enter nurture or re-engagement sequences.
Where can I learn more about engagement in Conversations? #
Review the related Conversations guides in this section to see how engagement, trigger links, and manual actions work together to help you track and act on contact activity.
