The “Stats Tab” provides an in-depth view of the performance of each step within a funnel. It allows you to track visitor activity, including the number of page views, opt-ins, and sales, giving you actionable insights into user behavior and conversion rates.

Stats Page Overview #

To access the stats for a specific funnel, navigate to the “Funnels” tab. Select the funnel you wish to analyze and click on “Stats” to view detailed data for that funnel.

Duration Range #

Here you can filter the data by adjusting the date range. Click on the date range icon to drop down the calendar menu, then select the range you want to work with.

Reset Duration Date #

You can wipe all the data off the website by clicking on the “Reset” icon. Be cautious, as this action permanently deletes data, including stats generated within the last 30 minutes.

Note: This cannot be undone.

Stats Table #

List of Website Pages #

Here are the different website pages. You can click on each funnel page to drop down the sub-pages if there are any.

Page Views #

• All: This is the total number of times this website page has been opened and viewed by both new and returning visitors. For instance, if a returning visitor opens a page 5 times and a new visitor also opens the page, the “All” data will record a total of 6.
• Uniques: This collects data per number of new visitors that open the website page. For instance, if a returning visitor opens a page 5 times and a new visitor also opens the page, the “Unique” data will record a total of 1.

Opt-Ins #

• All: This column shows the total number of Opt-Ins that have occurred.
• Rate: The “Rate” column shows the rate at which the Opt-Ins occurred. This is usually the percentage (%) used in calculating the conversion rate of Opt-Ins.

Sales #

• Orders: This shows the total number of orders placed.
• Rate: This calculates the Sales conversion rate percentage.
• Quantity: Shows the number of items sold.
• Amount: View the total revenue generated within the funnel.
• Average Cart Value: This column shows the accumulated sales value allocated to the product on your website.

Earnings/Page Views #

• All: This column shows the total number of earnings per page view of all the new and returning visitors.
• Uniques: This column shows the total number of earnings per page view of only new visitors.

The Stats Tab equips you with valuable insights into your funnel’s performance, helping you identify strengths and areas for improvement. Use this data to optimize user experience and maximize conversions.

Frequently Asked Questions #

How do I view stats for a specific funnel? #

Navigate to the Funnels tab, select the funnel you want to analyze, and click on “Stats” to view detailed performance data.

What’s the difference between “All” and “Uniques” page views? #

“All” counts every page view from both new and returning visitors, while “Uniques” counts only the number of new visitors who opened the page.

Can I filter the stats by date? #

Yes. Use the Duration Range feature by clicking the date range icon and selecting the period you want to analyze.

Is resetting the duration data reversible? #

No. Clicking the Reset icon permanently deletes the data, including stats generated within the last 30 minutes, and cannot be undone.

What sales metrics does the Stats Tab track? #

It tracks orders, sales conversion rate, quantity sold, total amount of revenue, and average cart value for the funnel.

What does the Earnings/Page Views column tell me? #

It shows your earnings per page view, with “All” covering new and returning visitors and “Uniques” covering only new visitors.