Understanding your store’s performance is crucial for making data-driven decisions and optimizing your business strategy. The Stats Tab in the Stores section provides detailed insights into key metrics, helping you analyze visitor behavior, track conversions, and measure revenue. This guide will walk you through how to access and interpret these stats effectively.

Stats Page Overview #

Navigate to the Stores tab in the Sites section. Select the specific store you wish to analyze.

Click on “Stats” to view detailed data for that Store.

Share Funnel #

The Funnel URL directs visitors to the first page of your funnel. Customize the domain or path in the Funnel Settings to suit your needs.

Funnel Info #

Click the Funnel Info icon for additional details about the funnel URL and its configuration.

Duration Range #

Filter the data by adjusting the date range. Click on the date range icon to open the calendar menu and select your desired range.

Reset Duration Date #

Use the Reset icon to clear all data. Be cautious, as this action permanently deletes data, including stats generated within the last 30 minutes.

NOTE: This can’t be undone.

Stats Table #

List of Website Pages #

View all the pages associated with your store. Click on a page to expand and see its sub-pages, if any.

Page Views #

• All: The total number of times a page has been viewed by both new and returning visitors. For example, if a returning visitor opens a page 3 times and a new visitor opens it once, the “All” data will show a total of 4 views.
• Uniques: The number of new visitors who have viewed the page. Using the same example, the “Uniques” data will show 1.

Opt-Ins #

• All: The total number of opt-ins captured on the page.
• Rate: The conversion rate of opt-ins, displayed as a percentage.

Sales #

• Orders: The total number of orders placed.
• Rate: The sales conversion rate percentage.
• Quantity: The number of items sold.
• Amount: The total revenue generated.
• Average Cart Value: The average value of each customer’s cart.

Earnings/Page Views #

• All: The total earnings generated per page view for both new and returning visitors.
• Uniques: The total earnings generated per page view for new visitors only.

The Stats Tab equips you with valuable insights into your store’s performance, helping you identify strengths and areas for improvement. Use this data to optimize user experience and maximize conversions.

Frequently Asked Questions #

How do I access the Stats Tab? #

Navigate to the Stores tab in the Sites section, select the store you want to analyze, and click “Stats” to view detailed performance data for that store.

What is the difference between “All” and “Uniques” page views? #

“All” counts every page view from both new and returning visitors, while “Uniques” counts only new visitors. For example, a returning visitor viewing a page 3 times plus one new visitor shows 4 under All and 1 under Uniques.

What sales metrics does the Stats Table show? #

It shows Orders, sales conversion Rate, Quantity of items sold, total Amount of revenue, and Average Cart Value per customer.

Can I filter stats by date? #

Yes. Use the Duration Range by clicking the date range icon to open the calendar and selecting your desired range to filter the data.

What does the Reset Duration Date option do? #

The Reset icon clears all data, including stats generated within the last 30 minutes. Use it cautiously, because this action permanently deletes the data and cannot be undone.

What is the Earnings/Page Views metric? #

It shows the total earnings generated per page view, split between All visitors (new and returning) and Uniques (new visitors only).