Publishing posts to Facebook is a simple process with Social Planner, which offers multiple ways to create and schedule content. Whether you are crafting a new post from scratch, uploading content in bulk via CSV, or using advanced features like Content AI, you can easily manage and optimize your Facebook posts. This guide walks you through each step, from typing your content to scheduling posts and submitting them for approval, ensuring your social media strategy remains efficient and effective.

New Social Post #

To publish a Facebook post, navigate to the Social Planner within the Marketing section of your account, then click the blue New Post button.

You will then be presented with multiple posting options such as using Social Planner Templates or Content AI. This guide walks you through creating a new post and uploading a CSV file to publish a Facebook post.

Create New Post #

Click on the Create New Post button from the dropdown menu.

Post To #

From the Post To dropdown menu, select the specific Facebook account where you would like to publish the post. This dropdown displays all the linked Facebook accounts associated with your platform, allowing you to choose the correct one for your intended audience.

Type Content #

Type in brief social content, rich media, hashtags, and more in this field. Get creative with adding formatting elements like bolded and italicized text, images, and even videos.

Follow up Comment #

The Follow up Comment feature allows users to optimize engagement on social media posts by enabling comments that appear soon after a post is published. This feature works for various platforms including Facebook Pages, Facebook Groups, Instagram Business Accounts, LinkedIn Profiles, LinkedIn Pages, and X (formerly Twitter) Accounts.

Advanced Options #

Under Advanced Options, you can apply your watermark to images, choose categories for better organization, and add tags to enhance searchability and categorization of posts. You can also choose whether your post should be published on your feed or as a reel.

Post Preview #

Ensure you preview all your content before publishing to verify accuracy, layout, and overall presentation. This step allows you to catch any potential errors, confirm that your messaging aligns with your brand, and ensure the content displays correctly.

Post #

When you click on the Post button, it gives you four different sending options to choose from:

• Post Now: Send this post to the selected account immediately.
• Schedule Post: Schedule a post for a later date or time. Choose the date and time from the calendar and time slot.
• Send Post for Approval: Send the post to another team member for approval. Choose the date and time from the calendar and time slot, and select an approver. You can add notes as well.
• Schedule Recurring Posts: Automate the posting of content at regular intervals, such as daily, weekly, monthly, or yearly. You can set specific time frames and select particular days for the posts to repeat, ensuring consistent engagement across social media platforms.

Save for Later #

Alternatively, utilize the save for later feature to save your post as a draft for further editing.

Upload from CSV #

You can also upload a post via CSV. After clicking the New Post button, select the Upload from CSV button to direct you to the upload page.

Upload #

• The date format accepted is YYYY-MM-DD HH:mm:ss. You can use the 24-hour format.
• The Text column supports captions and hashtags.
• In the link column, it is an OG meta tag, and it accepts one link.
• The image and video column accepts multiple images and videos, comma-separated. For GIF, it supports one GIF only.
• CSV import supports up to 90 posts per CSV.

Once the CSV is uploaded, click on Next.

Select Socials #

Select the specific Facebook account where you would like to publish the post. This dropdown displays all the linked Facebook accounts associated with your platform, allowing you to choose the correct one for your intended audience.

Send for Approval #

Submit the posts contained in the CSV file for review by a designated approver before they are scheduled for publication by clicking the checkbox and selecting the relevant persons.

Once you click Create, the contents in this CSV will be ready either for review or scheduling.

Social Planner simplifies the process of publishing Facebook posts, offering multiple ways to create, schedule, and manage your content. Whether you are drafting posts from scratch, uploading content in bulk, or using advanced features like post-approval and recurring schedules, you have full control over your social media strategy.

Frequently Asked Questions #

Where do I find the Social Planner to start a Facebook post? #

Navigate to the Social Planner within the Marketing section of your account, then click the blue New Post button to begin.

What are the different ways I can publish a Facebook post? #

You can create a new post from scratch, use Social Planner Templates or Content AI, or upload posts in bulk via a CSV file.

What sending options are available when I click Post? #

You can choose Post Now, Schedule Post, Send Post for Approval, or Schedule Recurring Posts depending on how and when you want your content published.

What date format does the CSV upload require? #

The CSV upload accepts the format YYYY-MM-DD HH:mm:ss and supports the 24-hour clock.

How many posts can I include in a single CSV upload? #

A single CSV import supports up to 90 posts.

Can I send a post to a team member before it goes live? #

Yes. Use the Send Post for Approval option to route the post to a designated approver, where you can set the date, time, and add notes before it publishes.