The following guide outlines setting up upsell pages to maximize sales. By leveraging upsell strategies, store owners can effectively present additional products to customers after they have completed checkout.

Implementing Upsell Strategies #

Creating an Upsell Page #

Begin by either opening an existing store or creating a new one within the Sites section of your account.

Create a new page dedicated to upsells, separate from your existing store pages. Add a full-width section, columns, and a row.

Adding the Upsell Element #

Click on the “Add Element” button, then drag and drop the Upsell element into the row.

You can include multiple upsell components within different columns to showcase a variety of products.

Configuring the Upsell Element #

Select the upsell element to access its configuration settings. You will have the option to enable or disable shipping charges for each upsell product by toggling the setting within the builder preview. When enabled, customers will have the option to choose from available shipping rates in a dropdown menu.

In the Upsell settings, search and select the desired product. Then, configure the Sale Action, which determines the redirection after the “Buy Now” button is clicked. Options include redirecting customers to another upsell page or the Thank You Page.

Adding a Skip Action for the Upsell Page #

To allow customers to bypass the upsell, add a button with an action that redirects users directly to the Thank You Page. This provides flexibility for those who do not wish to purchase additional products.

Configuring the Checkout Page #

Use the Page Switcher to open the builder for the Checkout Page.

Then update the Checkout Page settings by selecting Sale Action as “Go to Page” and linking it to the newly created Upsell Page.

By incorporating upsell funnels into your store, you can effectively increase your average order value and product awareness.

Important Notes #

• If a customer purchases an upsell product, it will generate a separate order.
• To provide a smooth customer experience, ensure a skip button is available. Without it, users may be forced to purchase an upsell product to proceed to the Thank You Page.

Frequently Asked Questions #

What is the upsell element used for? #

It lets store owners present additional products to customers after checkout, helping increase average order value and product awareness through dedicated upsell pages.

How do I create an upsell page? #

Open an existing store or create a new one in the Sites section, then create a new page dedicated to upsells with a full-width section, columns, and a row. Add the Upsell element via “Add Element” and drag it into the row.

How do I connect the checkout to the upsell page? #

In the Checkout Page settings, set the Sale Action to “Go to Page” and link it to your newly created Upsell Page using the Page Switcher to open the checkout builder.

What is the Sale Action on the upsell element? #

The Sale Action determines where the customer is redirected after clicking “Buy Now,” such as to another upsell page or the Thank You Page.

How do customers skip an upsell? #

Add a button with an action that redirects directly to the Thank You Page. Without a skip button, customers may be forced to purchase an upsell to proceed.

Does an upsell purchase affect the original order? #

Yes. If a customer purchases an upsell product, it generates a separate order from the original purchase.