Instagram Reels are video content, similar to YouTube, that allows you to reach a greater audience. This enhances brand visibility and encourages viewers to interact with your page, brand, and, by default, products. You can seamlessly integrate your Instagram reels with the rest of your short-form video postings by using your Social Media Manager.

How to Post? #

Start by clicking “New Post” in the top right corner. Select “Create New Post.” Alternatively, there’s a “Create New Post” link at the bottom of your posts list.

Select Instagram as the social media platform on which you want to post. Write in your caption and hashtags, or click the robot icon to use the AI tool to aid you in the content creation. We recommend keeping the caption short since it will be shown directly underneath the video.

Supported Content for Instagram Reels #

To upload your video, click on the camera icon. This will take you to your media library, where you can select from already uploaded videos or upload a new video from your files. The video needs to follow these guidelines:

• Suggested video size up to 1GB, with a thumbnail size of 8 MB.
• Aspect Ratio: Recommended at 9:16.
• Duration: Minimum of 3 seconds and a maximum of 15 minutes.
• Format: MOV or MP4.

The Follow-up comment lets you post an automated message after posting.

Scroll down to Instagram options, open the drop-down menu, then select Reel as the post type.

Toggle “Share to Feed” on so your Reel is published to both the Instagram Feed and Reels tab, or off if you only want it to appear on the Reels tab. Add the Instagram username of any co-authors you want to include.

You can preview all your content here before you post it. Once you are happy with your post, click the Post button, which will give you the options for publishing your post.

After selecting the next step, you’re done! Your video is ready to go. That’s all there is to it. Now you can organize and maintain a consistent posting schedule, helping you grow your audience and reach new heights.

Frequently Asked Questions #

How do I post an Instagram Reel? #

Create a new post, select Instagram, add your caption, upload your video, then choose Reel as the post type under Instagram options before posting.

What are the video requirements for Reels? #

Videos can be up to 1GB (thumbnail up to 8 MB), with a recommended 9:16 aspect ratio, a duration of 3 seconds to 15 minutes, and MOV or MP4 format.

Should I keep my caption short? #

Yes. A short caption is recommended because it appears directly underneath the video.

What does the “Share to Feed” toggle do? #

When on, your Reel publishes to both the Instagram Feed and the Reels tab. When off, it appears only on the Reels tab.

Can I tag co-authors on a Reel? #

Yes. You can add the Instagram username of any co-authors you want to include on the Reel.

What is the follow-up comment option? #

The follow-up comment lets you post an automated message after the Reel is published.