The “Google Analytics” action enables the firing of custom events within your Google Analytics (GA) account. Compatible with Google Analytics 4 (GA4), this action allows tracking specific user interactions or behaviors on your website or app, providing enhanced insights into user activity. Suggested triggers for this action include: Page Visit, Form Submission, Appointment Booked, and Order Form Submission.
Add the action to your workflow by clicking the “+” icon, then select it from the actions list.
Action Name #
Enter an appropriate name for the action here, or use the default name.
Action Type #
View the measurement type being used. Please note that Google Analytics 4 has replaced Universal Analytics.
Measurement ID #
Enter the unique ID for your Google Analytics property.
Event Name #
Specify the event name that will appear in GA4 (e.g., “purchase”, “page_view”).
API Secret #
Input the API secret key from your GA4 setup to send event data securely.
Event Parameters #
Add any parameters associated with the event, such as revenue or click data, to further enrich your analytics.
Once you are satisfied with the action configuration, hit save. This will add the action to your workflow, allowing you to track specific user interactions or behaviors in GA for better insights.
Frequently Asked Questions #
What does the Add To Google Analytics action do? #
It fires custom events into your Google Analytics 4 account, letting you track specific user interactions or behaviors for richer analytics.
Which version of Google Analytics is supported? #
The action is compatible with Google Analytics 4 (GA4), which has replaced Universal Analytics.
What triggers work well with this action? #
Suggested triggers include Page Visit, Form Submission, Appointment Booked, and Order Form Submission.
What information do I need to configure it? #
You need your Measurement ID, an Event Name, and the API Secret from your GA4 setup, plus any optional event parameters.
What is the API Secret used for? #
It is the key from your GA4 setup that allows event data to be sent securely to your property.
Can I include extra data with the event? #
Yes. Add event parameters such as revenue or click data to enrich the analytics you collect.
