Customizing review widgets in reputation management is a valuable strategy to leverage customer feedback for improving your brand’s online image and boosting trust among your audience. This article introduces the Review Widget Customization feature, which allows businesses to tailor their review widgets to match their brand’s style and cater to their audience’s preferences. This guide will walk you through the process of creating and customizing your review widgets step by step.

Accessing the Review Widget Customization Tool #

To begin personalizing your review widgets, go to the “Reputation” section and click on the “Widgets” tab.

Click the “Create Widget” button to start crafting your custom review widget. Alternatively, you can edit an existing widget or select a template in the “Templates” tab.

Layout Tab: Setting Up Widget Structure #

In the “Layout” tab, you can determine the basic structure of your widget. First, decide the type of review you want to include in your widget.

Next, decide where your reviews will come from, such as Google My Business (GMB) or Facebook (FB), and choose your preferred widget type.

Specify the maximum number of reviews you want to display and choose to filter the reviews based on the rating.

Note: Do not use this feature if you reside in a jurisdiction where review filtering is prohibited (such as the United States).

If you have multiple connected pages that can receive reviews, use the “Override Write a Review Link” to request them for a specific one. Then, decide whether you want to show or hide the “Powered by” section at the end of the review widget.

Content Tab: Customizing Widget Header and Description #

In the “Content” tab, you can fine-tune how your widget looks:

• Enable the widget title and enter an engaging message in the heading and description fields to encourage users to interact with your brand.
• Customize the header section to include or exclude the rating, total review count, and “Write a review” button within the widget.

Appearance Tab: Choosing Themes, Fonts, and Colors #

The “Appearance” tab lets you control the visual style of your widget:

• Pick from ready-made themes like Light or Dark, or create a Custom theme. If you go for a Custom theme, you can change individual component colors, such as the widget heading, review text, star ratings, background, and borders.
• Select the most suitable font and colors for your branding.

Settings Tab: Refining Widget Behavior #

In the “Settings” tab, you can further adjust how your widget behaves:

Begin by enabling the AI summary to display a brief overview of your products or services based on your customer reviews. You can customize the summary type by selecting from Short, Detailed, or Action-Oriented formats, and easily enable or disable the feature as needed.

Additionally, you can choose where the AI summary is displayed—either prominently at the top of the widget or inline with individual reviews.

Decide whether to display review elements like the review date and reviewer’s icon, and choose whether to exclude reviews that don’t have descriptions.

You can also copy the embed code for your website to easily display your widget where you want it.

Saving, Naming, and Managing Your Widgets #

Give your widget a meaningful name for easy identification. You can see all your saved widgets in the “Saved Widgets” tab.

You can choose to save your widget for future use or make it live immediately on your website.

Deleting a Widget #

If you no longer need a widget, you can delete it by clicking on the menu icon at the upper corner of the widget.

Please note that default widgets cannot be deleted. Another widget would have to be created and assigned as the default widget to be able to delete the original widget.

With the Review Widget Customization feature, you have the flexibility to create visually appealing review widgets that align with your brand. Customize the layout, content, appearance, and settings to engage your audience and enhance your online reputation. Start creating your custom review widgets today to make a powerful impact in the digital world.

Frequently Asked Questions #

Where do I find the review widget customization tool? #

Go to the “Reputation” section and click the “Widgets” tab, then select “Create Widget” or edit an existing widget or template.

Which review sources can I display in a widget? #

You can pull reviews from sources such as Google My Business (GMB) and Facebook, depending on your connected pages.

Can I filter which reviews appear in my widget? #

Yes, you can filter reviews based on their rating. However, do not use review filtering if you reside in a jurisdiction where it is prohibited, such as the United States.

What is the AI summary in the widget settings? #

The AI summary displays a brief overview of your products or services based on your customer reviews. You can choose Short, Detailed, or Action-Oriented formats and display it at the top of the widget or inline with individual reviews.

How do I add the widget to my website? #

Copy the embed code from the Settings tab and place it on your website where you want the widget to appear.

Can I delete a default widget? #

No. Default widgets cannot be deleted. You must create another widget and assign it as the default before you can delete the original.