Different platforms have unique audiences, content formats, limitations, and engagement strategies. However, a single post can serve as a base for building the perfect post for each platform, ensuring it resonates with the specific demographics, behaviors, and preferences of users on each one.

Here’s how to do it.

Creating a Post #

Navigate to the Social Planner tab inside the Marketing tab and create a New Post.

Select the pages you want to post to.

Create your base post as normal, adding your caption, image, video, and more. Once your base is ready, toggle Customize for each channel to start personalizing.

Switch between channels by clicking on their logo at the top. This allows you to make changes to the posts that do not affect other channels.

When using this mode, you will need to select the social media channel first to access the channel-specific options.

Customize each social media post by adding different captions, images, or videos for each channel. This allows you to tailor your content to each platform, increasing customer engagement.

Once ready, you can post or schedule your post for later. This will publish the post across all social media at the same time.

And there you have it. Customizing posts shows you value your audience’s experience and are committed to delivering relevant, valuable content to them, leaving you with a strategic approach that maximizes engagement, relevance, and impact, ultimately contributing to the overall success of your social media marketing efforts.

Frequently Asked Questions #

How do I start customizing a post for each platform? #

Create a new post in the Social Planner, select the pages you want to post to, build your base post, then toggle Customize for each channel to begin personalizing.

How do I switch between channels while customizing? #

Click on each channel’s logo at the top to switch between them and make changes that do not affect the other channels.

What can I customize for each channel? #

You can add different captions, images, or videos for each channel to tailor your content to that platform’s audience.

Do I need to select a channel before editing channel-specific options? #

Yes. In customize mode, you must select the social media channel first to access its channel-specific options.

When does a customized post get published? #

You can post immediately or schedule it for later, and it will publish across all selected social media channels at the same time.

Why should I customize posts per platform? #

Customizing posts helps your content resonate with each platform’s unique audience, maximizing engagement, relevance, and overall impact.