There are two primary methods for viewing audience details, each providing valuable insights that can help you better understand your target demographics. These methods allow you to access in-depth information about your audiences, enabling you to refine your advertising strategies, optimize your ad targeting, and ultimately enhance campaign performance. By utilizing both options, you can gain a comprehensive view of your audience data, which enables more informed decision-making and ensures more effective and efficient campaigns.
Why It Matters #
- Increased Transparency: Access detailed insights into audience composition, providing enhanced visibility.
- Streamlined Troubleshooting: Simplify troubleshooting with easy access to audience summaries and more precise error messages.
- Improved Decision-Making: A deeper understanding of your audience enables more accurate targeting, optimizes campaigns, and drives better performance.
How to View Your Audience Summary #
From the Audience Tab in Ad Manager Settings #
Begin by navigating to the Audience tab in the Ad Manager Settings. From there, click the ellipses (three dots) next to any audience and select View. A detailed summary then appears, providing comprehensive insights into the audience’s composition and other relevant details.
From the Campaign Builder Flow #
Alternatively, go to the Intended Audience section within the campaign builder. Here, you can select Lookalike or Retargeting to access the respective lists of lookalike and custom audiences. To view an audience’s details, click the eye icon next to the audience name, which opens a summary modal.
By utilizing the audience summary, you gain deeper insights into your audiences, leading to more informed decision-making and enhanced campaign outcomes.
Frequently Asked Questions #
How many ways are there to view an audience summary? #
There are two methods: from the Audience tab in Ad Manager Settings, and from the campaign builder flow.
How do I view a summary from the Audience tab? #
Navigate to the Audience tab in Ad Manager Settings, click the ellipses next to any audience, and select View to open the detailed summary.
How do I view a summary while building a campaign? #
In the Intended Audience section of the campaign builder, select Lookalike or Retargeting, then click the eye icon next to the audience name to open a summary modal.
What information does the audience summary provide? #
It provides comprehensive insights into the audience’s composition and other relevant details to support targeting decisions.
Why should I review my audience summary? #
Reviewing it increases transparency, simplifies troubleshooting, and improves decision-making so you can target more accurately and optimize campaign performance.
Can I view both lookalike and custom audiences this way? #
Yes. In the campaign builder, the Lookalike and Retargeting options give you access to lookalike and custom audience lists respectively, each with a viewable summary.
