The Statistics tab within Ad Manager provides a comprehensive view of campaign performance through detailed analytics and conversion summaries. This feature allows for an in-depth understanding of key metrics across all campaigns. By leveraging filters such as date ranges and campaign pages, you can customize your analyses for enhanced insight and precision.

Campaign Statistics

Access the Statistics tab from the Ad Manager home screen, located alongside the default Campaigns tab.

Channels

Choose whether to view statistics for Facebook or Google Ad campaigns from the channel selector.

Date Range

Use the date range filter to focus on specific periods and analyze performance within that range.

Conversion Summary

View a tabular representation of key metrics for all published and paused campaigns, such as clicks, conversions, Cost Per Conversion, and impressions.

Performance Analytics

This section contains graphs for the impressions, clicks, and conversions of your ad campaign.

Campaign Details

Use the Campaign Details table to assess key details about your campaign. Click the Columns button to add or remove columns for targeted analysis. The available columns are:

• Campaign Name: The title or identifier for your ad campaign inside the CRM.
• Campaign ID: Shows the Meta or Google Ad ID for easier identification.
• Status: Indicates the current state of the campaign, such as Active or Paused.
• Clicks: The total number of user interactions with your ad, a key indicator of audience interest.
• Revenue: The total income attributed to the campaign through sales or conversions.
• ROI (Return on Investment): A percentage that quantifies profitability by comparing revenue to advertising spend.
• CPC (Cost Per Click): The average cost incurred for each user click on your ad.
• CTR (Click-Through Rate): The proportion of users who clicked your ad after viewing it, expressed as a percentage.
• Sales: The total number of purchases generated by the ad campaign.
• CPS (Cost Per Sale): The average expenditure required to generate a sale, calculated by dividing total ad spend by the number of sales.
• Leads: The number of potential customers who expressed interest, often by providing their contact information.
• Results: The total occurrences of your ad achieving its designated objective, based on the goal selected during setup.
• CPL (Cost Per Lead): The average cost to acquire a lead, calculated by dividing total ad spend by the number of leads.
• Impressions: The total number of times your ad was displayed, regardless of interaction.
• Spend: The total monetary investment in the ad campaign.
• Reach: The number of unique users who saw your ad at least once.
• Frequency: How often your ad was shown to each unique user (calculated as Impressions divided by Reach).

Individual Campaign Statistics

Click on the name of a specific campaign to view its individual performance metrics on a new page.

Quick Actions

Search

Locate a specific campaign by entering the campaign name in this field.

Export

Download a CSV file containing the data collected within the selected timeframe, enabling offline analysis and record-keeping.

Why It Matters

• Effective Campaign Monitoring: Evaluating metrics such as impressions, clicks, and conversions empowers advertisers to assess performance and identify areas for optimization.
• Enhanced Ad Manager Value: The Statistics tab enables you to measure and optimize your campaigns for greater return on investment.

Frequently Asked Questions

Where do I find campaign statistics?

Open the Statistics tab from the Ad Manager home screen. It sits alongside the default Campaigns tab.

Can I view statistics for both Facebook and Google Ads?

Yes. Use the channel selector to switch between viewing statistics for Facebook or Google Ad campaigns.

How do I customize which metrics I see?

Click the Columns button in the Campaign Details table to add or remove columns such as Clicks, ROI, CPC, CTR, and many others.

How is Frequency calculated?

Frequency indicates how often your ad was shown to each unique user and is calculated as Impressions divided by Reach.

Can I export my statistics?

Yes. Use the Export action to download a CSV file of the data collected within the selected timeframe for offline analysis and record-keeping.

How do I see metrics for just one campaign?

Click the name of a specific campaign in the table to open its individual performance metrics on a new page.