The Statistics tab within Ad Manager provides a comprehensive view of campaign performance through detailed analytics and conversion summaries. This feature allows for an in-depth understanding of key metrics across all campaigns. By leveraging filters such as date ranges and campaign pages, you can customize your analyses for enhanced insight and precision.

Campaign Statistics #

Access the Statistics tab from the Ad Manager home screen, located alongside the default Campaigns tab.

Channels #

Choose whether to view statistics for Facebook or Google Ad campaigns from the channel selector.

Date Range #

Use the date range filter to focus on specific periods and analyze performance within that range.

Conversion Summary #

View a tabular representation of key metrics for all published and paused campaigns, such as clicks, conversions, Cost Per Conversion, and impressions.

Performance Analytics #

This section contains graphs for the impressions, clicks, and conversions of your ad campaign.

Campaign Details #

Use the Campaign Details table to assess key details about your campaign. Click the Columns button to add or remove columns for targeted analysis. The available columns are:

• Campaign Name: The title or identifier for your ad campaign inside the CRM.
• Campaign ID: Shows the Meta or Google Ad ID for easier identification.
• Status: Indicates the current state of the campaign, such as Active or Paused.
• Clicks: The total number of user interactions with your ad, a key indicator of audience interest.
• Revenue: The total income attributed to the campaign through sales or conversions.
• ROI (Return on Investment): A percentage that quantifies profitability by comparing revenue to advertising spend.
• CPC (Cost Per Click): The average cost incurred for each user click on your ad.
• CTR (Click-Through Rate): The proportion of users who clicked your ad after viewing it, expressed as a percentage.
• Sales: The total number of purchases generated by the ad campaign.
• CPS (Cost Per Sale): The average expenditure required to generate a sale, calculated by dividing total ad spend by the number of sales.
• Leads: The number of potential customers who expressed interest, often by providing their contact information.
• Results: The total occurrences of your ad achieving its designated objective, based on the goal selected during setup.
• CPL (Cost Per Lead): The average cost to acquire a lead, calculated by dividing total ad spend by the number of leads.
• Impressions: The total number of times your ad was displayed, regardless of interaction.
• Spend: The total monetary investment in the ad campaign.
• Reach: The number of unique users who saw your ad at least once.
• Frequency: How often your ad was shown to each unique user (calculated as Impressions divided by Reach).

Individual Campaign Statistics #

Click on the name of a specific campaign to view its individual performance metrics on a new page.

Quick Actions #

Search #

Locate a specific campaign by entering the campaign name in this field.

Export #

Download a CSV file containing the data collected within the selected timeframe, enabling offline analysis and record-keeping.

Why It Matters #

• Effective Campaign Monitoring: Evaluating metrics such as impressions, clicks, and conversions empowers advertisers to assess performance and identify areas for optimization.
• Enhanced Ad Manager Value: The Statistics tab enables you to measure and optimize your campaigns for greater return on investment.

Frequently Asked Questions #

Where do I find campaign statistics? #

Open the Statistics tab from the Ad Manager home screen. It sits alongside the default Campaigns tab.

Can I view statistics for both Facebook and Google Ads? #

Yes. Use the channel selector to switch between viewing statistics for Facebook or Google Ad campaigns.

How do I customize which metrics I see? #

Click the Columns button in the Campaign Details table to add or remove columns such as Clicks, ROI, CPC, CTR, and many others.

How is Frequency calculated? #

Frequency indicates how often your ad was shown to each unique user and is calculated as Impressions divided by Reach.

Can I export my statistics? #

Yes. Use the Export action to download a CSV file of the data collected within the selected timeframe for offline analysis and record-keeping.

How do I see metrics for just one campaign? #

Click the name of a specific campaign in the table to open its individual performance metrics on a new page.