Your marketing efforts exist alongside your competition. The moving pieces that make up your online presence can be measured against their numbers for data-backed insights on what you need to improve, gaps you can fill, and your strengths.
How Can I Generate Comparative Reports? #
- Start by navigating to the Local Marketing Audit tab inside the Reporting section and switching to the Compare Reports tab.
- Click “+ Compare” to enter the competitors you want to use for comparison.
- This will open a Google Review search where you need to enter the name of the specific location you want to use for comparison.
- Once you’ve added the three business locations, click Compare Reports. It takes 2 to 5 minutes to generate a complete report.
Understanding the Insights #
Listing #
This section measures the accuracy of your business information across various platforms, weighing the importance of each listing source. A higher score indicates a more consistent and visible digital footprint.
Online Reputation #
The Online Reputation section reflects the reviews your business has received, your response rates, and the speed of your responses. The percentile range is based on your Google and Facebook reviews.
These comprehensive reports help you close the gap in performance and leverage opportunities your competitors are ignoring, using factual data to create effective strategies and improve your positioning in the market.
Frequently Asked Questions #
What does a comparative report show me? #
It measures your online presence against competitors, giving data-backed insights into what you need to improve, gaps you can fill, and your existing strengths.
Where do I create a comparison? #
Navigate to the Local Marketing Audit tab inside the Reporting section and switch to the Compare Reports tab.
How many competitors can I compare against? #
You add three business locations using the “+ Compare” option before generating the report.
How do I add competitors to the comparison? #
Click “+ Compare,” then use the Google Review search to enter the name of the specific competitor location you want to include.
How long does a comparative report take to generate? #
It typically takes 2 to 5 minutes to generate a complete report once you click Compare Reports.
What do the Listing and Online Reputation scores mean? #
The Listing score measures the accuracy and consistency of your business information across platforms, while the Online Reputation score reflects your reviews, response rates, and response speed based on Google and Facebook reviews.
