Within the platform, you can seamlessly publish and synchronize products from your e-commerce stores to Meta Commerce to achieve efficient sales through Facebook and Instagram Shops. With advanced sales and marketing tools at your disposal, you can effectively promote products and engage your target audiences. The automatic inventory synchronization ensures centralized management, allowing you to maintain a single inventory while running ads across both platforms.

How to Set Up and Use the Integration #

Creating a Facebook Shop #

If you don’t already have a shop in Meta Commerce Manager, set up your shop by navigating to the Business Portfolio within Meta Commerce Manager and clicking Add Account in the Commerce Accounts section.

Setting Up the Integration #

Once completed, go to your Account Settings within our platform > Integrations > Facebook & Instagram to start the setup. Ensure that your Facebook account is properly integrated and that the necessary permissions were granted, then choose the pages you wish to connect to your store in the "Manage" section.

Linking Pages to Stores #

• Use the Settings option in the Facebook and Instagram Integration card to link shop pages to their respective e-commerce stores.
• Your selected pages will appear in the Shops tab, where you can connect them to stores for product syncing.
• Opt to enable or disable product sync for each page based on your needs.

By taking advantage of this integration, you will save time, enhance your marketing efforts, and simplify your sales process. Start connecting your store today to maximize your business’s potential.

Important Notes #

• Your Facebook Page must have a Product Catalog linked and be categorized as "e-commerce Website" to appear in the Shops section.
• You can manage categories in the About section of your Facebook Page.
• Only one-time products are supported; recurring products are not compatible with Meta Marketplace.
• If inventory tracking is disabled, a default quantity of 999 will be assigned since inventory is mandatory in Meta Commerce Manager.
• To enable product synchronization, your Facebook Page must be linked to a store created within the platform’s Shops section.

Frequently Asked Questions #

What do I need before syncing products to a Facebook Shop? #

You need a shop set up in Meta Commerce Manager, a Facebook account integrated with the proper permissions, and a Facebook Page with a linked Product Catalog categorized as an e-commerce Website.

Where do I start the integration setup? #

Go to your Account Settings > Integrations > Facebook & Instagram, ensure your Facebook account is connected, and choose the pages you want to connect in the Manage section.

How do I link a Facebook Page to a store? #

Use the Settings option in the Facebook and Instagram Integration card to link shop pages to their e-commerce stores. Selected pages appear in the Shops tab, where you can connect them and toggle product sync.

Why isn’t my Facebook Page appearing in the Shops section? #

Your Page must have a Product Catalog linked and be categorized as "e-commerce Website." You can adjust the category in the About section of your Facebook Page.

Are subscription or recurring products supported? #

No. Only one-time products are supported. Recurring products are not compatible with Meta Marketplace.

What happens if I don’t track inventory for a product? #

If inventory tracking is disabled, a default quantity of 999 is assigned, because inventory is mandatory in Meta Commerce Manager.