TikTok helps you reach and connect with audiences in an approachable way, encouraging them to interact with your business. Sometimes that response is a direct message, and there’s no better way to make your audience feel seen than by sending a message back. This article shows how to use workflows to make responding to their engagement easier.
Prerequisites #
To use your CRM tools for TikTok comment management, you must first connect your account. Navigate to the Integrations section inside your account settings and click Connect under the TikTok logo.
If you see a (!) icon next to the integration after connecting your account, click Manage Accounts and toggle the option under Enable Messaging on.
Once properly connected, incoming TikTok messages will appear directly in your Conversations Inbox.
Setting Up Automations #
To build an automation that responds to your reel comments, head to the Workflows tab inside the Automation section and create a new workflow.
- Click Add New Trigger and select the trigger “Customer Replied.”
- Click + Add Filter, select Reply channel, and set TikTok as the channel.
- Click Save Trigger to add it to your workflow.
- Click the plus sign icon to add an action and select “TikTok Interactive Messages.”
- Enter your message, then click Save Action.
- Add any other actions you see fit, then publish your workflow to start using it.
Using automation to respond to your TikTok DMs guarantees you can make your audience feel special, reaching back to them promptly to strengthen your connection, without the constant pressure to view and respond to comments manually.
Frequently Asked Questions #
What do I need before automating TikTok messages? #
You must first connect your TikTok account from the Integrations section in your account settings by clicking Connect under the TikTok logo.
What does the (!) icon next to the integration mean? #
It indicates messaging needs to be enabled. Click Manage Accounts and toggle the option under Enable Messaging on.
Where do incoming TikTok messages appear? #
Once the integration is properly connected, incoming TikTok messages appear directly in your Conversations Inbox.
Which trigger should I use to reply to TikTok engagement? #
Use the “Customer Replied” trigger, then add a filter on Reply channel set to TikTok so the workflow only fires for TikTok messages.
How do I send the automated reply? #
Add the “TikTok Interactive Messages” action, enter your message, and save the action before publishing the workflow.
Can I add more steps after the TikTok reply? #
Yes. You can add any other actions you see fit before publishing the workflow.
