Surveys allow you to collect information about your customers in easy-to-follow formats. However, as you send them out, responses will vary. The level of interaction and success they have will need to be tracked.

The Analyze tab of your Surveys gives you an overview of how viewers interact with your surveys and how successful they are. You can view your survey analytics in one of these two ways:

• Select the Analytics tab inside your Sites section and use the dropdown menu to select Surveys.
• Select the Analytics option from the Surveys drop-down menu, immediately bringing you to the Survey Results.

Once inside the tab, you’ll find a few elements, so let’s give them a check.

Survey Selector

This dropdown menu allows you to specify which results you want to see. Your surveys will be listed by name so you can select the desired one. By default, the system will show you an overview of all surveys at once.

Time Frame

To change the dates the Graph is representing, click this option. A calendar will open for you to select the new dates. Once you’ve highlighted the new dates, click confirm to update them.

Total Views

This represents the number of times a survey has been opened. This only counts one view from any unique IP address.

Responses

This is the total amount of submitted responses.

Average Time

This will be the average time it takes users to fill out and submit the survey.

Completion Rate

This percentage represents the amount of submissions your survey receives in relation to how many times it is viewed.

Graph

This Graph will illustrate your results on the selected time frame. Depending on which option and timeframe you select, the view will change.

Survey Spread

This short section at the bottom will provide you with added insights. This works differently depending on whether a single survey was selected or not.

For All View

This will show you the information breakdown by survey, for example, how many views belong to Survey 1 vs Survey 2.

Single Survey View

This will give you a page-by-page breakdown of the views you received and where customers disengage with your survey.

This will help you maximize the results you get from your surveys and better understand customer behavior. Give a view to your Survey Analysis tab and leverage those statistics into efficiency!

Frequently Asked Questions

How do I open the survey analytics?

Either select the Analytics tab in the Sites section and choose Surveys from the dropdown, or select the Analytics option from the Surveys drop-down menu to go straight to the Survey Results.

Which survey metrics can I track?

You can track Total Views, Responses, Average Time, and Completion Rate, giving you a full picture of how your surveys perform.

How is a Total View counted?

A Total View counts one view per unique IP address, so repeat opens from the same visitor are not double-counted.

How do I change the date range of the graph?

Click the Time Frame option, select new dates on the calendar that opens, and click confirm to update the graph.

What does the Survey Spread section show?

In the All view it breaks views down by survey, while in a single survey view it shows a page-by-page breakdown of views and where customers disengage.

What does the Completion Rate tell me?

It shows the percentage of views that resulted in a submission, helping you identify surveys that may need optimization.