When running an SMS campaign, you want to make sure every message counts. Messaging deliverability directly impacts customer engagement and revenue, so you want to know exactly what is going on. The best way to have that control is by checking your analytics and limits. You can access these features in Settings under the Phone Numbers section.
Messaging Analytics #
Gain insights and evaluate the success of your text message campaigns here.
Filter #
You can filter the results by changing the dates covered or clicking the Filters button. With Filters, you can limit the messages shown from all to messages from a specific Campaign, Workflow, or Bulk Request. After selecting the source, the system will ask you to choose which of the available options for that Campaign, Workflow, or Bulk Request it should show. Once both Source and Source Name are selected, click the blue Apply button to start filtering.
Outbound Messages #
This section shows the success rate of the messages you have sent to contacts. The Sent metric shows the total messages successfully sent from the platform. These are then divided into Delivered and Failed messages.
Inbound Messages #
This section shows the total messages you have received from your contacts and what percentage of those have been requests to unsubscribe from your marketing.
Failure Rate Trend #
This section shows how your message failure rate changes over time. Keeping an eye on your failure rate will help you prevent suspension.
Failure Reason Breakdown #
This section provides a breakdown of why messages failed (for example, filtering or invalid numbers), helping you prevent future issues.
Opt-out Rate Trend Over Time #
This section shows how many contacts have unsubscribed over the last month.
Every summary card is clickable, allowing you to open a detailed logs modal showing individual message records with contact name, phone number, status, date, and error codes. This helps you make data-driven decisions, proactively protect your sender reputation, and catch delivery issues early.
Frequently Asked Questions #
Where do I find messaging analytics? #
Go to Settings and open the Phone Numbers section, where the Messaging Analytics tools are located.
Can I filter analytics by campaign or workflow? #
Yes. Use the Filters button to limit results to a specific Campaign, Workflow, or Bulk Request, then select the source name and click Apply.
What do the Sent, Delivered, and Failed metrics mean? #
Sent is the total messages successfully sent from the platform; those are then split into Delivered (successfully received) and Failed messages.
Why is tracking my failure rate important? #
A rising failure rate can lead to suspension. Monitoring the Failure Rate Trend and Failure Reason Breakdown helps you address issues before they escalate.
How can I see why individual messages failed? #
Click any summary card to open a detailed logs modal showing each message’s contact name, phone number, status, date, and error code.
What does the opt-out rate trend tell me? #
It shows how many contacts have unsubscribed over the last month, helping you gauge how your audience is responding to your messaging.
