Marketing is a numbers game; you always want to reach the largest number of people at the lowest possible expense. Validating the numbers you’re reaching out to makes your SMS marketing more efficient and gives you the best return on your investment by noting any number that can’t be reached by SMS and allowing you to decide what happens next.

Adding the Number Validation Trigger #

To begin automating your response to these errors, you’ll need to set up a new workflow trigger. Click on Add New Trigger, search, and add the Number Validation option.

Filters #

You can add filters within the trigger by clicking the Add Filter button.

Number Is #

In the first dropdown, under Standard Field, select Number Type. You can specify the error type in the second dropdown, such as “Not Valid” for invalid numbers or “SMS Incapable” for landlines.

Note: For easy identification, name your trigger accordingly, e.g., “Not Valid” or “SMS Incapable.”

Adding Multiple Triggers #

It’s possible to add multiple triggers within a single workflow to handle different types of errors separately. For instance, you can create one trigger for “Not Valid” errors and another for “SMS Incapable” errors. This allows for more targeted actions based on the specific error encountered.

Implementing If-Else Actions #

To further refine your workflow, consider using If-Else actions. These actions enable you to split the workflow based on the type of error detected.

• For example, if the error is “Not Valid,” you might instruct your team to attempt contact via email instead.
• Conversely, if the error is “SMS Incapable,” the workflow could advise calling the contact, as the number might still be a functional landline.

Practical Applications and Tips #

• Team Notifications: Use the workflow to automatically notify your team about the nature of the error, suggesting alternative contact methods.
• Maintaining CRM Health: Automating responses to validation errors helps keep your CRM clean by reducing repeated attempts to obtain unreachable numbers.

By using the Number Validation trigger, you can streamline your SMS marketing efforts, avoid unnecessary costs, and ensure your messages reach the right audience. This simple addition helps maintain clean contact lists and improves overall campaign success.

Frequently Asked Questions #

What does the Number Validation trigger do? #

It flags numbers that cannot be reached by SMS, letting you automate the next step so your SMS marketing stays efficient and cost-effective.

What error types can I filter on? #

Using the Number Is filter with Number Type, you can target errors such as “Not Valid” for invalid numbers or “SMS Incapable” for landlines.

What if I encounter errors setting up the workflow? #

Ensure you’ve correctly applied filters and named your triggers for clarity. Reviewing the specific error messages can also provide insights into necessary adjustments.

Can I customize actions based on different errors? #

Yes. By using If-Else actions, you can tailor your workflow to respond uniquely to each type of validation error.

Can I handle multiple error types in one workflow? #

Yes. You can add multiple triggers in a single workflow—for example, one for “Not Valid” and another for “SMS Incapable”—for more targeted actions.

How does this trigger help maintain CRM health? #

By automating responses to validation errors, it reduces repeated attempts to reach unreachable numbers and keeps your contact lists clean.