Conditional elements can be added within email campaigns or templates, enabling you to tailor content dynamically based on specific conditions. This ensures that your emails are relevant to each recipient without the need for multiple campaigns.

Key Benefits #

• Save Time: Deliver targeted content within a single campaign, avoiding the need for duplicate campaigns or smart lists.
• Streamlined Reporting: All personalized content is tracked in one unified view, with consolidated statistics for your entire campaign.
• Increased Efficiency: Simplify the email marketing process by dynamically adapting content based on recipient-specific conditions.

Setting up Conditional Elements #

Navigate to Marketing > Email Campaigns or Templates, then create or edit your email campaign or template.

Select the element you wish to personalize and go to the Visibility tab.

Enable the Conditional Sending toggle. Alternatively, click the Conditional Element icon in the element overlay action to easily add conditions.

Define the conditions by selecting a contact field from the dropdown menu, choosing the appropriate operator, and entering the corresponding value.

Note: If there’s no applicable value, keep the field empty. Writing the word NULL will cause errors in the system.

For example, to display a special offer to contacts from a certain company, you would:

• Select “Company Name” from the custom field dropdown.
• Set the condition to “is”.
• Enter “[Company Name]” in the value field.

Note: Only single-line text-based custom fields, number inputs, radio selects, and single-select drop-downs are supported.

By adding conditional elements to your email campaigns, you can efficiently target and personalize content without the need for multiple campaigns. This approach enhances content relevance for your contacts, simplifies reporting, and ensures a more streamlined and effective email marketing process.

Frequently Asked Questions #

What are conditional elements? #

They let you tailor email content dynamically based on specific recipient conditions, so a single campaign can show different content to different contacts.

How do I enable a conditional element? #

Select the element, go to the Visibility tab, and enable the Conditional Sending toggle, or use the Conditional Element icon in the element overlay.

How do I define a condition? #

Choose a contact field from the dropdown, select an operator, and enter the value the contact must match.

What should I do if there’s no value to enter? #

Leave the field empty. Writing the word NULL will cause errors in the system.

Which field types are supported for conditions? #

Only single-line text-based custom fields, number inputs, radio selects, and single-select drop-downs are supported.

What are the main benefits of conditional elements? #

They save time by avoiding duplicate campaigns, keep reporting unified with consolidated stats, and increase efficiency through recipient-specific content.