The Add to Custom Audience workflow action adds a contact to a particular custom audience on Facebook. This workflow action allows you to add contacts to a custom audience to retarget them with your products or services if you have not yet gained them as a lead, or want to retarget them after a purchase.

Firstly, click on the designated + icon to add a new workflow action and select Facebook – Add to Custom Audience.

Next, choose the appropriate Facebook Account ID from the dropdown menu.

Once the Facebook Account ID has been selected, the user can then choose the Facebook Customer Audience ID from the dropdown menu, where they want the contacts to be added.

After selecting the Audience ID, save your action to set it in the workflow and finish your set-up as normal.

Frequently Asked Questions #

What does the Facebook – Add To Custom Audience action do? #

It adds a contact to a specific Facebook custom audience so you can retarget them with your products or services.

When would I use this action? #

Use it to retarget contacts you have not yet converted into leads, or to retarget existing contacts after a purchase.

What do I select first when configuring the action? #

Choose the appropriate Facebook Account ID from the dropdown menu.

How do I choose which audience the contact is added to? #

After selecting the Facebook Account ID, choose the Facebook Customer Audience ID from the dropdown where you want contacts added.

What do I do after selecting the Audience ID? #

Save your action to set it in the workflow, then finish your workflow set-up as normal.

Do I need a connected Facebook account to use this action? #

Yes. You select your Facebook Account ID from a dropdown, so a connected Facebook account with available custom audiences is required.