Your blog’s success depends on many factors, so monitoring them can be a hassle. Let’s learn how to use the Analytics tab inside the Sites section to gain a deeper understanding of your blog’s performance based on several key metrics, allowing you to leverage this information for future improvement.
Viewing Blog Metrics #
Use the drop-down menu to select blogs as your selected site type.
You can select a specific blog site to view the metrics by using the drop-down menu next to the site selector.
Use the calendar selector to define the dates for your data.
Note: Blog statistics are captured starting August 28th, 2024. Any blog activity before this date will appear as “Unknown” in reports.
The metrics logged in the system for your blogs are:
General Metrics #
- Page Views: You can see how often your blog was visited. You can also see data on unique page views.
- Number of Published Blog Sites: This counts the total sites you have created under blogs.
- Number of Published Posts: This counts each post you’ve made under any of your created blog sites.
- Page Views Graph: Here, you can visualize how often your blog page was visited and data on unique page views.
- Link Click Tracking: If you added links to your post, this section will help you see where and how often readers are engaging with them.
- Top Performing Posts: Your most opened blogs will be listed, with their post title and thumbnail, in this section in descending order, helping you find out which are getting the most attention.
Blog Specific Metrics #
These metrics are counted once the viewer opens a blog page, helping you keep track of their interests. These will be:
- Device Breakdown: Quickly view traffic distribution across mobile, desktop, and tablet users.
- Category Insights: See how many visits each category of posts is getting, helping you prioritize the topics your audience interacts with most.
- Author Insights: Track clicks on author links to see which writers are getting the most engagement.
- Number of Blogs Imported: Quickly view the distribution between manually created and imported blogs.
Using these metrics, you can enhance your blog’s performance and craft the most effective content to appeal to your target audience. This leads to increased interest in your business and data-based decision-making.
Frequently Asked Questions #
Where do I view blog analytics? #
Open the Analytics tab inside the Sites section, then use the drop-down menu to select blogs as your site type.
Can I view metrics for a specific blog site? #
Yes. Use the drop-down menu next to the site selector to choose a specific blog site, and the calendar selector to define your date range.
When did blog statistics start being captured? #
Blog statistics are captured starting August 28th, 2024. Activity before that date appears as “Unknown” in reports.
What general metrics are available? #
General metrics include Page Views (and unique page views), Number of Published Blog Sites, Number of Published Posts, a Page Views graph, Link Click Tracking, and Top Performing Posts.
What blog-specific metrics can I track? #
Blog-specific metrics include Device Breakdown, Category Insights, Author Insights, and the number of blogs imported versus manually created.
How do Category Insights help my content strategy? #
Category Insights show how many visits each post category receives, helping you prioritize the topics your audience interacts with most.
