Reselling Ad Manager to sub-accounts allows agencies to provide a valuable service to their clients while generating consistent revenue. This guide outlines the steps required to set up and manage the reselling of Ad Manager, covering prerequisites, pricing plans, customization options, and client management. By following these instructions, you can offer Ad Manager to your clients under terms that align with your business model.
Prerequisites #
Before reselling Ad Manager, ensure your agency Stripe account is connected. This account will be used to collect subscription payments from your clients. For guidance on how to connect Stripe to your agency account, please refer to the “How to Connect Stripe to Your Agency Dashboard” article.
Choosing Your Plan #
- Once you have connected your account, navigate to Agency > Reselling > Core Services tab.
- Scroll to the Ad Manager section and click Yes, I want to resell.
- Set your price, then click Save.
Adding Ad Manager to SaaS Offerings #
The Ad Manager feature can be seamlessly integrated into your SaaS offerings, enabling you to deliver enhanced value to your subscribers. To do this, head to the SaaS Configurator in Agency View, select the plan you wish to modify, enable the Ad Manager option, and then save your changes.
Upon the sale of a SaaS plan, an event is triggered and sent to the reselling service, conveying the details of the associated SaaS sub-account and its configurations. The reselling service then automatically generates the necessary subscriptions for the products included in the SaaS bundle.
Notes:
- Changes made to the bundle configurations will only apply to sub-accounts created under the corresponding SaaS plans in the future; existing sub-accounts remain unaffected.
- In the agency billing section, locations subscribed to Ad Manager through a SaaS plan will be labeled as “SaaS Bundle” instead of displaying the specific plan name.
Personalizing Offers #
Customize Ad Manager pricing for specific clients within the Sub-Accounts section of the Agency View.
- Locate the sub-account from the list by utilizing the search bar or scrolling through your sub-accounts list. Click the option to Manage Client from the actions menu or simply click the sub-account name.
- Navigate to the Reselling tab to view the available options for reselling.
- Scroll to the Ad Manager card to set the reselling price based on your plan.
Note: Pricing changes only apply to new subscriptions. Existing clients retain their initial pricing.
To provide Ad Manager at no cost to select clients, check the acknowledgment box under “Deploy Ad Manager Directly” and save.
Note: If on the Standard Plan, HighLevel still charges $10 per sub-account.
To disable Ad Manager for specific clients, toggle off the “Offer Ad Manager” option.
Note: This must be done before a client purchases Ad Manager.
Client Discovery and Purchase #
Clients can access Ad Manager via Marketing > Ad Manager in their sub-account. They can activate the feature by clicking Activate Ad Manager, creating a subscription between their payment method and your Stripe account.
Frequently Asked Questions #
What do I need before I can resell Ad Manager? #
You must connect your agency Stripe account, which is used to collect subscription payments from your clients. Refer to the “How to Connect Stripe to Your Agency Dashboard” article for setup guidance.
Where do I enable and price Ad Manager reselling? #
Navigate to Agency > Reselling > Core Services, scroll to the Ad Manager section, click “Yes, I want to resell,” set your price, and save.
Can I set custom Ad Manager pricing for individual clients? #
Yes. Open the sub-account through Manage Client, go to the Reselling tab, scroll to the Ad Manager card, and set a custom price. Pricing changes apply only to new subscriptions; existing clients keep their initial pricing.
Can I offer Ad Manager to a client for free? #
Yes. Check the acknowledgment box under “Deploy Ad Manager Directly” and save. Note that on the Standard Plan, HighLevel still charges $10 per sub-account.
How do I add Ad Manager to a SaaS plan? #
Open the SaaS Configurator in Agency View, select the plan you want to modify, enable the Ad Manager option, and save. Configuration changes only affect sub-accounts created under that plan going forward, and those locations appear as “SaaS Bundle” in agency billing.
How do clients activate Ad Manager in their sub-account? #
Clients go to Marketing > Ad Manager and click Activate Ad Manager, which creates a subscription between their payment method and your Stripe account.
