Your Sites Analytics Dashboard helps you track key metrics for your funnels, websites, QR Codes, Forms, and Surveys. This helps you gain a clearer picture of your page views and conversion rates, among other metrics. By understanding these insights, you can spot what’s working and what needs improvement, allowing you to make decisions to increase your online presence.

You can find the Analytics Dashboard by navigating to Sites in the left sidebar and selecting Analytics.

Source #

Click the Source drop-down menu to choose the data asset you wish to analyze.

Note: The External Tracking option appears in the dropdown only when the tracking script is connected.

By selecting the dropdown to the right, you can view data for all associated pages or choose a specific asset to view.

Date Picker #

Select a date range with the date picker to view analytics within your chosen time frame.

Advanced Filter #

Narrow results using available dimensions like country, channel, page title, referrer, and more.

Metrics for Funnels or Websites #

• Page Views: See how often your funnel or website was visited. You can also see data on unique page views.
• Opt-ins: Shows the number of conversions in your funnel or website, whether from submitting a form, booking an appointment, or purchasing a product.
• Sales: Total revenue generated by your funnel or website.
• Opt-in Conversion Rate: Your opt-ins divided by your unique page views.

Aside from the numbers in the metrics section, you can also see a graph view below.

• Average Time on Site: Shows the average amount of time users spend on your site during the selected date range, calculated as total time spent by all users divided by the total number of sessions. For longer periods, the average time is separated into larger intervals.
• Average Time: Displays the overall average time users spend per session across the selected date range.
• Bounce Rate: Shows the percentage of sessions where users leave the site within the first 30 seconds after landing.

Page Viewing Behavior #

• Page Views: See the list of your funnels and websites with a chart showing how much traffic they are attracting.
• Top Browsers: See the top 10 browsers your visitors use, with usage percentages to optimize your site and avoid compatibility issues.
• Top Client IPs: Track the top 10 IP addresses accessing your site, helping you identify unusual traffic patterns such as loyal returning users or suspicious bot activity.
• Top Visits: Instantly see which countries, states, or cities drive the most traffic with a global heatmap view, helping you optimize marketing strategies and detect unusual spikes.
• Acquisition Data: Monitor which channel or source platform is driving the most new visitors, giving you a daily view of growth, drops, and seasonality.

Video Engagement #

• Average Time: Represents the average percentage of the video watched per viewer, showing overall engagement depth rather than just time spent.
• Drop-off Spike: Shows the percentage of viewers who stop watching at specific points, making it easy to pinpoint major audience drop-offs.
• Video Play: Tracks the number of times the video is started.
• Video Pauses: Shows how frequently viewers pause the video.
• Completion: Measures the percentage of viewers who watch the video through to the end, indicating content retention and performance.

These insights can also be viewed in the Video Engagement chart, which shows the number of users who progressed through various segments of the video.

Traffic By Device Type: Quickly view traffic distribution across mobile, desktop, and tablet users. Hover and click for real-time insights, identify trends, and optimize your site for all screen sizes.

Metrics for QR Codes #

View the total number of QR Code scans and the count of unique scans in the graph for the selected time frame. The analytics are further summarized to display each QR Code’s name, type (e.g., Website or Review link), and the number of scans.

Metrics for Webinars #

Webinars have features similar to funnels and websites, with the main difference being Page Views, Registrations, and Recurring interactive selectors.

• Page Views: See how often your webinar was visited, plus data on unique page views.
• Registrations: Shows the number of individuals who have registered for an event.
• Recurring: Shows the total registrations across all sessions for recurring webinars.

Recurring #

• Total Registrations: The total number of users who signed up for the webinar, reflecting overall interest and reach.
• Total Attendees: The number of registered users who actually joined the live session.
• Repeat Attendees: The count of users who attended more than one session, indicating audience loyalty.
• Avg Attendance: The average number of participants present across sessions.
• Avg Conversion %: The average percentage of attendees who completed a defined goal such as a signup, purchase, or form submission.
• Sessions: The total number of webinar events or broadcasts conducted within the selected time period.

View a breakdown of recurring webinar metrics using the Session Breakdown table.

Metrics for Blogs #

• Page Views: See how often your blog was visited, plus data on unique page views.
• Number of Published Blog Sites: Counts the total number of sites you have created under blogs.
• Number of Published Posts: Counts each post made under any of your blog sites.
• Page views graph: Visualize how often your blog page was visited along with unique page view data.
• Device breakdown: View traffic distribution across mobile, desktop, and tablet users.
• Number of blogs imported: View the distribution between manually created and imported blogs.

Metrics for Forms and Surveys #

• Total Views: Displays the total number of times your form or survey has been accessed.
• Responses: Shows the number of completed submissions.
• Average Time: Tracks the average time users spend filling out the form or survey.
• Completion Rate: Calculates the percentage of users who complete the form compared to those who start it.

Aside from the metrics, you can see a graph view and a breakdown of the Form Name, when it was Last Updated, and the Total Views.

Metrics for External Tracking #

If you have external tracking set up, you can view data for your domains, pages, or forms by choosing the option from the respective dropdown. Navigate each section as you would for forms, surveys, funnels, or websites.

With Analytics for Sites, you can easily navigate your data and spot trends and patterns quickly without having to collect your data manually.

Frequently Asked Questions #

Where do I find the Analytics Dashboard? #

Navigate to Sites in the left sidebar and select Analytics to open the dashboard.

How do I choose which asset’s data to view? #

Use the Source drop-down menu to select the data asset you want to analyze, then use the dropdown to the right to view all pages or a specific asset.

Why don’t I see the External Tracking option? #

The External Tracking option only appears in the dropdown when the tracking script is connected.

How is the Opt-in Conversion Rate calculated? #

It is calculated by dividing your opt-ins by your unique page views for the selected period.

What does Bounce Rate measure? #

Bounce Rate shows the percentage of sessions where users leave the site within the first 30 seconds after landing.

What recurring webinar metrics are available? #

You can view total registrations, total attendees, repeat attendees, average attendance, average conversion percentage, and the number of sessions, with a Session Breakdown table for detail.

Can I filter analytics by location or channel? #

Yes. Use the Advanced Filter to narrow results by dimensions such as country, channel, page title, and referrer, and the date picker to set your time frame.