When marketing for your business you want to reach as many people as possible, but there will always be people who aren’t interested in knowing more. Giving them an easy way out helps you lower costs and expend your energy on prime customers. Maintaining your Email and SMS compliance allows you to do so, while also keeping your communications clean for providers and lowering the risk of being marked as spam.

Make SMS Compliant #

This setting automatically applies compliance measures to your SMS campaigns, such as including opt-out instructions in your messages. It’s essential to have these checked to avoid legal issues and maintain your audience’s trust.

Make Email Compliant #

Similar to the SMS compliance setting, this ensures that your email campaigns include necessary elements like an unsubscribe option. Keeping this checked helps you adhere to email marketing laws and regulations.

Dealing with Invalid Contacts #

A significant challenge in digital marketing is managing and maintaining a clean list of contacts. The platform provides features to address this issue effectively.

Mark Emails as Invalid Due to Hard Bounce #

This setting automatically marks email addresses that result in a hard bounce as invalid. A hard bounce indicates a permanent reason an email cannot be delivered, such as a non-existent email address. By enabling this feature, you can keep your email list clean and improve your campaign’s deliverability rate.

Validate Phone Numbers #

When using the SMS feature, it’s crucial to ensure that the phone numbers in your contact list are valid. This setting verifies the phone numbers, helping you avoid sending messages to non-existent or incorrect numbers. This not only saves resources but also enhances the effectiveness of your SMS campaigns.

Implementing Workflows for Enhanced Management #

To further streamline your email and SMS marketing efforts, you can implement workflows that automate certain processes, including the management of invalid contacts.

Creating Workflows for Invalid Contacts #

You can set up workflows that automatically notify you when an email address or phone number is marked as invalid. This enables you to take immediate action, such as removing the contact from your list or reaching out through alternative means.

• Add the number validation trigger to your workflow. You can configure the trigger to activate based on the number being invalid, SMS incapable, or both.
• You can also add the Email Events trigger to activate the workflow when an email bounces.
• Add actions to your workflow such as notifying a team member, tagging the contact, and updating their opportunity. Use If/Else conditions to segment the actions based on the specific trigger that initiated the workflow. For example, you can send an email to contacts with invalid phone numbers requesting an alternate number, and send an SMS to contacts with invalid email addresses asking for an alternative email. This approach ensures that all invalid contact details are addressed promptly, improving communication and data accuracy.
• Once you are satisfied with the workflow configuration, ensure that you save and publish it.

With these settings in place, you can be sure to maintain email and SMS compliance and lower your spam rates.

Frequently Asked Questions #

What should I do if a valid contact is marked as invalid? #

Occasionally, a valid email might be marked as invalid due to a temporary issue. In such cases, you can manually check and correct the contact’s status.

How often should I review my compliance settings? #

It’s a good practice to review your compliance settings periodically, especially after changes in marketing regulations.

What does the Make SMS Compliant setting do? #

It automatically applies compliance measures to your SMS campaigns, such as including opt-out instructions in your messages, helping you avoid legal issues and maintain audience trust.

What does the Make Email Compliant setting include? #

It ensures your email campaigns include necessary elements like an unsubscribe option, helping you adhere to email marketing laws and regulations.

What is a hard bounce? #

A hard bounce indicates a permanent reason an email cannot be delivered, such as a non-existent email address. The platform can automatically mark these addresses as invalid to keep your list clean.

How can workflows help manage invalid contacts? #

Workflows can use number validation and Email Events triggers to notify you, tag contacts, update opportunities, and request alternate contact details automatically when an email or phone number is marked invalid.