In this guide, we’ll show you how to set up conversion tracking for Google Ads. This will help you monitor important website actions and make your online advertising campaigns more effective.

Access Your Google Ads Account #

First, log in to your Google Ads account. If you don’t have one, you’ll need to create it.

Go to Goals #

Once you’re logged in, click on “Goals” in the Google Ads menu. In the goals section, select the Conversions dropdown, then select Summary, and start setting up a new conversion action by clicking the button that says “New Conversion Action.”

Choose What You Want to Track #

Now, you’ll need to decide what you want to track. You can track things like when someone clicks on a page or makes a phone call from your ad. Choose the option that fits your needs.

Proceed by selecting the “CRM, files, or other data sources” option. Within this setting, you can also choose to track conversions from clicks or calls. In this scenario, we will be tracking conversions from clicks.

Set Up Your Conversion Goals #

Here, you’ll configure some important settings for your conversion tracking and select “Converted Lead” as the goal type. Give your conversion action a suitable name.

Click on settings, and in the dropdown select “Conversion action settings.” On the settings menu, decide if you want to assign a value to the conversion or not. Choose how many times you want to count each conversion (usually just once).

Set the Click-through conversion window to 90 days, set the engaged-view conversion window, and choose the attribution model as “Last Click.” Click Done to leave the settings page. On the main page, Save and continue, then select Done to continue.

Go to Your Workflow #

In your CRM, go to the workflow where you want to track these conversions and add a trigger you prefer.

Add a Google Ads Step #

Within your workflow, add the “Add to Google Ads” action.

Configure the Action #

Select the conversion action you created in Google Ads from the dropdown menu, then specify the currency and conversion value. Optionally, enable custom mapping if needed, and click Save to finalize the configuration.

Save and Publish #

Finally, save your workflow and publish it. This will make sure that your conversion tracking is working correctly.

That’s it! You’ve successfully set up conversion tracking in Google Ads. Now you can measure your ads’ performance and improve your online advertising campaigns.

Important Notes #

• If you want your CRM system to send conversion data to Google Ads, make sure that the contacts or opportunities in your CRM are created through a web link that has a Google Click Identifier (Gclid) parameter.
• Be patient, as it might take around 24 hours for your conversion data to show up in your workflows and in Google Ads.

Frequently Asked Questions #

What is the purpose of setting up a Google Ads conversion list? #

It lets you track meaningful actions (such as a converted lead) and send that data from your CRM back to Google Ads, so you can measure ad performance and optimize campaigns.

Where do I create the conversion action in Google Ads? #

In Google Ads, go to Goals, open the Conversions dropdown, select Summary, and click “New Conversion Action,” then choose the “CRM, files, or other data sources” option.

What settings should I use for the conversion window and attribution? #

Set the click-through conversion window to 90 days, configure the engaged-view window, and choose “Last Click” as the attribution model, counting each conversion once in most cases.

Which workflow action sends the conversion to Google Ads? #

Add the “Add to Google Ads” action in your workflow, select the conversion action you created, and specify the currency and conversion value before saving.

What is required for CRM conversions to reach Google Ads? #

The contact or opportunity must have been created through a web link containing a Google Click Identifier (Gclid) parameter, which links the conversion back to the ad click.

How long does it take for conversion data to appear? #

It can take around 24 hours for conversion data to show up in your workflows and in Google Ads, so allow time before troubleshooting.

Do I need to publish the workflow for tracking to work? #

Yes. After configuring the Add to Google Ads action, you must save and publish the workflow so the conversion tracking runs for enrolled contacts.