The Preference Management Hub is where you manage how contacts choose to receive communications from your business. It gives subscribers control over their email and messaging preferences, helping you stay compliant and respect each contact’s wishes.

Frequently Asked Questions #

What is the Preference Management Hub? #

The Preference Management Hub is a central place to manage how contacts opt in to and out of your communications, letting them control the types and channels of messages they receive.

Why is preference management important? #

It helps you respect subscriber choices and stay compliant with communication regulations, which improves deliverability and builds trust with your audience.

Where do I find the Preference Management Hub? #

The Preference Management Hub is located in the Settings area of your account, where you can configure the preferences available to your contacts.

What can contacts control through the hub? #

Contacts can typically choose which types of communications they want to receive and through which channels, as well as opt out of messaging entirely.

How does this help with compliance? #

By giving contacts a clear way to set and update their communication preferences, the hub supports opt-out requirements and helps keep your sending practices compliant.

Do preference changes apply automatically? #

Yes. When a contact updates their preferences, those choices are reflected on their record so your campaigns and automations honor them going forward.