Conditional logic allows you to create dynamic forms that change based on the user’s input. It can be used for:

• Qualifying or disqualifying leads: Based on the answers provided, you can automatically segment leads into different categories, helping your team focus on the most promising prospects.
• Redirecting users or displaying custom messages: After form submission, users can be directed to specific pages or shown tailored messages based on their responses.

Read on to learn how to implement conditional logic in forms.

Access the Form Builder #

First, navigate to the Sites section and select the Form Builder. Choose to create a new form from scratch or edit a form in your list.

Customize Your Form #

Customize the form to suit your needs by including fields for full name, phone number, and email. Ensure that essential fields are marked as required to obtain user input.

Additionally, you can enhance the functionality of your form by including custom fields. If you have not created the custom field as yet, you may do so in this section. Utilize dropdown menus, checkboxes, or other input types that support binary or multiple-choice answers. For example, you might add a dropdown asking if the user has already scheduled an appointment, with ‘Yes’ and ‘No’ as options.

Set Up Conditional Logic #

Once you have added the field that should trigger the conditions, click the Add Conditional Logic button on the upper left-hand panel.

You will be presented with options to redirect users to different URLs, display custom messages, show or hide fields, or disqualify leads based on their answers.

Each option requires you to select the field from the dropdown menu, select an operator, and insert a value if required. Check for multiple criteria using the And/Or operations, then finish configuring the condition according to your preferences. Save the condition once satisfied, then add more criteria if you so desire.

Note: Conditions will be executed in a top-down order and can be modified or deleted at any time.

Once satisfied, remember to save and test your form! This feature is extremely beneficial to qualify leads and segment them based on their responses, allowing for more targeted follow-up.

Frequently Asked Questions #

My conditional logic isn’t working as expected. What should I do? #

Ensure all conditions are correctly set and that there are no conflicting rules. Review each step to confirm that the logic matches your intended outcome.

What can conditional logic do in a form? #

It can redirect users to different URLs, display custom messages, show or hide fields, and qualify or disqualify leads based on their answers.

What kinds of fields work best for triggering conditions? #

Fields that support binary or multiple-choice answers, such as dropdown menus and checkboxes, work best because they give clear values to test against.

In what order do conditions run? #

Conditions are executed in a top-down order. You can reorder, modify, or delete them at any time to control the outcome.

How do I test multiple criteria in a single condition? #

Use the And/Or operations to combine multiple criteria, then finish configuring the condition before saving it.

How do I confirm my conditional logic works before going live? #

Save the form and run a test submission to verify that each condition behaves as intended before publishing it to your audience.