Email events capture valuable insights into how recipients engage with email content, such as opening the email or unsubscribing from marketing communications. The Email Events trigger is designed to initiate a workflow whenever a specific email event occurs, notifying businesses of significant customer actions in response to their emails and enabling you to adjust your recipient list or refine your email strategies.
Add the trigger to your workflow to get started.
Workflow Trigger Name #
Update the trigger name, if required, to reflect its function and purpose.
Add Filters #
Add filters to choose the event that will fire the workflow, or limit the trigger to only retrieve data on emails within a particular workflow.
Event #
When configuring a trigger based on email events, the Event filter enables users to select the specific event that will activate the trigger from a sent email. Available options include email Bounced, Clicked, Complained (the contact reports the email as spam), Opened, or Unsubscribed.
In Workflow #
The In Workflow filter allows you to select a specific workflow to search for events when setting up a trigger. Use the search bar to locate the desired workflow with ease.
This filter enables you to move contacts from other workflows into a more targeted workflow, where you can provide tailored information. Alternatively, it allows you to remove contacts from all workflows and mark them as Do Not Disturb (DND)—typically for contacts who have marked emails as spam, bounced, or unsubscribed—helping to protect your email deliverability and maintain a positive sender reputation.
These filters can be combined according to your preference for a more targeted approach. Save the trigger once you are pleased with its configuration, then add the appropriate workflow actions. By leveraging this trigger, you can enhance your email marketing strategies and drive improved customer engagement.
Frequently Asked Questions #
What is the Email Events trigger used for? #
It starts a workflow whenever a specific email event occurs, letting you respond to how recipients engage with your emails and refine your email strategy.
Which email events can activate the trigger? #
The Event filter supports Bounced, Clicked, Complained (reported as spam), Opened, and Unsubscribed events.
What does the In Workflow filter do? #
It limits the trigger to email events that occur within a specific workflow, which you can locate using the search bar.
How can this trigger help protect email deliverability? #
You can use it to mark contacts as Do Not Disturb (DND) when they bounce, unsubscribe, or report spam, helping maintain a positive sender reputation.
Can I combine filters? #
Yes. The Event and In Workflow filters can be combined for a more targeted approach.
What should I do after configuring the trigger? #
Save the trigger once you are satisfied with its configuration, then add the appropriate workflow actions to automate your response.
