Social media is a powerful tool to drive interest in your brand; it creates organic interaction and drives more customers to you. One way to increase your audience is by adding a location. This makes your post easier to find, gives you better insights into followers, likes, and comments, and drives a local audience closer to your business.
To use it, create a post from scratch by clicking “New Post” in the top right corner. Select “Create New Post”; alternatively, there’s also a “Create New Post” link at the bottom of your posts list.
Select the socials you want to post on. Add the content as normal: type in your caption and hashtags, or click the robot icon to use the AI tool to aid you in the content creation. Get creative with adding formatting elements like bolded and italicized text, or add media by clicking on the camera/picture frame icon.
Click on the pin icon to add the location; here you can tag the place or location of your post. Keep in mind this feature is only available for Facebook and Instagram.
This will open a pop-up for you to search for the desired location. Once you’ve selected it, click save to add it to the post. You will have to pick a location for each social; for example, when doing Facebook and Instagram, you’ll have to select a location for each.
After saving, you can see the location in the preview. Once you are happy with your post, click on the Post button; it will give you the options for the next step with the post.
After selecting the next step, you’re done! Your posts will now be tagged with the location, helping you drive engagement up, making them more visible, and creating targeted marketing for anyone close to the location.
Frequently Asked Questions #
Why should I add a location to my posts? #
Location tagging makes your post easier to find, provides better audience insights, and helps attract a local audience closer to your business.
Which platforms support location tagging? #
Location tagging is only available for Facebook and Instagram posts.
How do I add a location to a post? #
While creating a post, click the pin icon, search for your desired location in the pop-up, and click save to add it.
Do I need to set a location for each platform? #
Yes. You must pick a location for each social; for example, posting to both Facebook and Instagram requires selecting a location for each.
How do I confirm the location was added? #
After saving, the tagged location appears in the post preview.
Where do I start creating a location-tagged post? #
Click “New Post” and select “Create New Post”, then build your post and use the pin icon to add the location before publishing.
