The Contact Engagement Score gives a numerical value to the level of activity of a contact. If they are interested in your business and respond to your campaigns, the number rises; if they are not as active, the number lowers. With the Contact Engagement Score trigger, you can easily separate your contacts based on that number and market to the group that needs it the most.

This trigger in the contact section will start your workflow when a contact’s engagement score changes.

Setting Filters #

By setting a filter, you can make it trigger on specific values. The parameters you can set are:

• Equal to a score: Adds all contacts whose score gets or drops to that number.
• Not equal to a score: Adds all contacts whose score passes or drops from that number.
• Greater than a score: Adds all contacts who score higher than the specified number.
• Greater than or equal to a score: Contacts with the specified number and up get added.
• Less than a score: Adds all contacts who score lower than the specified number.
• Less than or equal to a score: Contacts with the specified number and below get added.
• Is empty
• Is not empty

Let’s focus on options 1 through 6, since they allow you to set the base number. Please note that the lowest available number is 0.

With that set, you can start building your workflow and efficiently reward customers who are engaging with your business, nurture those who might be losing interest, and clean up your lists. We hope that this guide helps you achieve whatever that goal might be.

Frequently Asked Questions #

What is the Contact Engagement Score? #

It is a numerical value representing a contact’s level of activity—rising when they engage with your campaigns and falling when they become less active.

When does this trigger fire? #

It fires when a contact’s engagement score changes, allowing you to act based on the new value.

What comparison filters are available? #

Equal to, not equal to, greater than, greater than or equal to, less than, less than or equal to, is empty, and is not empty.

What is the lowest score I can set? #

The lowest available number is 0.

How can I use this trigger strategically? #

You can reward highly engaged customers, nurture contacts who may be losing interest, and clean up inactive contacts from your lists.

Which filter options let me set a base number? #

The first six options (equal to, not equal to, greater than, greater than or equal to, less than, and less than or equal to) let you set a base number.