In Ad Manager, you can create campaigns designed to drive lead generation by encouraging users to complete your Facebook forms, seamlessly integrating the data within the platform. You can also boost website traffic and motivate leads to take meaningful actions on your page. This guide offers an overview of the Ad Manager section, helping you optimize your campaign management and maximize the platform’s capabilities for effective advertising.
To get started with Ad Manager, navigate to the Marketing section in your account.
Pages #
After successfully connecting your Ads account, you can access the list of pages by clicking and then choosing the desired options from the drop-down list.
Date Range #
View data from a selected date range by filtering using the date picker.
Settings #
Add and manage the Facebook pages, conversion pixels, or Facebook audiences for your ad campaigns.
Create Campaign #
Initiate the creation of a new campaign by selecting this button.
Campaign Details #
In this section, you can view the tabulated details of all your campaigns. You can also filter campaigns by status by selecting options such as Published, Drafts, Failed, In Review, or Paused.
Search #
To quickly locate your campaign, enter the first few characters of its name in the search bar.
Refresh #
By clicking the refresh button, you can ensure that you are viewing the most current information regarding your campaigns, including metrics and statuses.
Campaign Name #
This column displays the names of your campaigns, serving as a key identifier.
Objective Type #
This column indicates the primary goal of each campaign, such as lead generation or website traffic.
Budget #
This column shows the spending limit allocated for each campaign. Understanding the budget is essential for managing overall advertising costs and ensuring effective resource allocation.
Post Status #
This column displays the current status of each campaign, such as Published, Paused, or Failed. Monitoring the status helps you quickly identify which campaigns are performing and which may need attention.
Created On #
This column shows the date and time when the campaign was created, which is useful for tracking changes.
Updated On #
This column shows the date and time when the campaign was last updated, which is useful for tracking changes.
Actions Menu #
To modify campaign settings, select the Edit option from the actions dropdown. To pause an active campaign, choose the pause option. To duplicate a campaign, click Clone, which creates a replica at the top of the list with the campaign name suffixed by “(clone)”. Click the delete option to permanently remove the campaign from your account.
Now that you know about each component in Ad Manager, explore the other articles in this section to learn how to create an Ad Manager campaign and much more.
Frequently Asked Questions #
Where do I find Ad Manager? #
Ad Manager is located within the Marketing section of your account. Navigate there to begin managing your campaigns.
How do I filter my campaigns by status? #
In the Campaign Details section, you can filter by statuses such as Published, Drafts, Failed, In Review, or Paused.
How do I find a specific campaign quickly? #
Use the search bar and enter the first few characters of the campaign’s name to locate it quickly.
What does cloning a campaign do? #
Cloning creates a replica of the campaign at the top of the list, with the campaign name suffixed by “(clone),” so you can reuse its setup.
How do I make sure I am seeing the latest campaign data? #
Click the refresh button to ensure you are viewing the most current information, including metrics and statuses.
Can I pause a campaign without deleting it? #
Yes. Choose the pause option from the actions dropdown to pause an active campaign while keeping it in your account. Deleting removes it permanently.
