Coupons and promo codes serve as powerful incentives that can motivate potential customers to make a purchase. They are particularly effective in e-commerce funnels designed to convert visitors into paying customers, and they can also be applied to subscription-based products, offering discounts on recurring payments.

Create a Coupon Code #

To create a coupon, navigate to the Payments page and select Coupon. Click on the +Create Coupon button to initiate the process.

When filling out the necessary fields, you can choose the type of coupon that works for you. It could be a fixed coupon or a percentage coupon.

• The percentage coupon option shows the “discount percentage offered” by the coupon code.
• The fixed coupon option shows the discount the coupon carries as a fixed amount in your preferred currency.

Set the active time range to ensure that the coupon starts and expires on your preferred dates and time. Save the coupon by clicking the Create button.

While creating your coupon, ensure you review any additional options that may enhance its effectiveness, such as usage limits, minimum purchase amounts, or specific customer targeting.

Setting Up Promo Codes #

Promo codes reveal a hidden discounted product in the order form when the code is entered, simultaneously hiding the full-price product. This setup is ideal for offering special prices to a select audience.

To prepare your products for promo codes, navigate to the Site page, click on Funnels, and select the funnel you want to edit. You can either edit an existing funnel or create a new one from scratch by clicking the +New Funnel button.

Navigate to the Products tab in the funnel step you want to edit, then click the +Add Products button to add a product.

Here, you can add the product of your choice by selecting it from the dropdown menu, then picking a variant from the price section, and adding your preferred name for your product.

In the dropdown menu, enable options such as allowing multiple quantity purchases, setting a maximum order limit, and adding a bump product. Once configured, click Save.

Navigate back to the Overview tab and click the Edit button. Once inside the funnel step, click the + icon to access the elements panel, scroll down to order elements, and drag and drop the 2-step order icon into the page.

In the 2-Step Order Form settings on the right side of your screen, head to the General tab and toggle on the Enable Coupon Codes option.

Testing Your Coupon Code #

• Click on the eye icon to preview the page.
• Fill out your shipping details in the first tab.
• Test the promo code in the second step of the order form to ensure the discount product offer appears as expected.

Everyone loves a good deal. By effectively leveraging coupons and promo codes, you can motivate customers to make purchases while enhancing their shopping experience. When set up properly, these tools encourage sales and create a smoother, more enjoyable process for your customers.

Important Notes #

When adding a coupon code at checkout, remember that a 100% off coupon requires customers to enter their card details for verification, especially if upsells are involved. This feature is compatible with Stripe but not with PayPal.

Frequently Asked Questions #

My promo code isn’t working. What should I do? #

Ensure that the discounted product is correctly set up in the funnel.

Can I use promo codes for subscription products? #

Yes. Coupons and promo codes can be used for subscription-based products, allowing customers to receive fixed or recurring discounts on their payments.

What is the difference between a coupon and a promo code? #

A coupon applies a discount to the existing product price, while a promo code reveals a hidden discounted product and hides the full-price version when the code is entered.

Where do I enable coupon codes on the order form? #

In the 2-Step Order Form settings, open the General tab and toggle on the Enable Coupon Codes option, then save the funnel.

Does a 100% off coupon still require card details? #

Yes. A 100% off coupon still requires customers to enter their card details for verification purposes, which is important when upsells are involved.