How to Change Your Default Brand Voice

How to Change Your Default Brand Voice

A Brand Voice helps you set a standard for how your content should sound, the information it contains, its audience, and style. This voice might evolve and depart from its original creation as your business grows. So, you might be wondering, how can I change it?

Head to the Brand Boards tab inside the Marketing section and switch to the Brand Voice tab.

Click the three-dot icon next to the voice you want to edit.

If you’ve already created a new Brand Voice you’d like to use, click “Set as Default.”

Editing a Brand Voice #

If you want to make a few changes to the voice before selecting it as the Default, click Edit.

Make any necessary changes or add new information. The more details you add, the more accurately your Content AI will capture your brand’s personality. Remember, you must fill in the following questions obligatorily:

  • Brand Name
  • Tone of Voice
  • Target Audience
  • Customer Pain Points

Click Save Brand Voice to update your voice’s settings.

Click Set as Default to change the Content AI’s auto-selected voice and style.

Following the steps outlined in this guide will help you seamlessly incorporate any necessary updates, preserving consistency and ensuring your content stays useful.

Frequently Asked Questions #

What is a Brand Voice? #

A Brand Voice sets a standard for how your content should sound, what information it contains, who its audience is, and its overall style.

Where do I change my default Brand Voice? #

Go to the Brand Boards tab inside the Marketing section, switch to the Brand Voice tab, and use the three-dot icon next to the voice you want.

How do I set a Brand Voice as the default? #

Click the three-dot icon next to the voice and choose Set as Default, or click Set as Default within the editor after editing.

Which fields are required when editing a Brand Voice? #

You must fill in Brand Name, Tone of Voice, Target Audience, and Customer Pain Points.

Why should I add more detail to my Brand Voice? #

The more details you add, the more accurately your Content AI will capture your brand’s personality.

How do I save changes to a Brand Voice? #

Click Save Brand Voice to update the voice’s settings before setting it as the default.

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Updated on May 26, 2026
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