Gift cards function as a flexible prepaid balance, providing customers with store-exclusive funds. The Gift Card Dashboard provides a consolidated view of how your gift card program is performing over time. Let’s learn how to view and interpret the values it provides.
Date Range #
Use the top dropdown menu to set the date range you want to view results for.
Total Gift Cards Issued #
This section displays the total cards issued regardless of their recipient and status.
Orders #
While this section is selected, you can access the Orders dashboard to view the issued cards and their details. By switching to the list view, you can get additional information such as the remaining card balance.
All Gift Cards #
You can also access the All Gift Cards area to view, use, and modify your created gift cards. The actions you can perform are:
- Editing your gift card.
- Sending a gift card to a customer within the system.
- Getting the checkout page’s code to sell your gift card.
- Getting a QR Code to sell your gift card.
- Disabling the gift card so it can’t be purchased.
- Deleting the gift card from the system.
Total Value of Gift Cards Issued #
This option allows you to view the value of all sent and sold cards within the date range, along with a percentage comparison to the previous date range and a graph to help you visualize your sales. You can hover over the graphs to get more in-depth insights into your sales broken down by date.
Average Order Value #
This option allows you to view the median value selected when purchasing the gift cards within the date range, along with a percentage comparison to the previous date range and a graph. You can hover over the graphs to get more in-depth insights into your card value broken down by date.
No. of Customers #
The “No. of Customers” area allows you to view the total individual customers who’ve purchased or received a gift card within the selected date range. Its graph helps you visualize a day-to-day breakdown of incoming customers.
Top Denomination #
The Top Denomination area allows you to check the highest value gift card you’ve sold. The Gift Card Sale Trends For This Month graph lets you view the daily sale breakdown, and you can view the top 5 highest values you’ve sold during the selected date range.
Using the dashboard insights will help you improve your revenue and customers’ experience, guiding your decision-making and improving your gift card management.
Frequently Asked Questions #
What does the Gift Card Dashboard show? #
It provides a consolidated view of your gift card program’s performance over time, including total cards issued, total value, average order value, number of customers, and top denominations.
How do I change the reporting period? #
Use the top dropdown menu to set the date range you want to view results for.
What actions can I take in the All Gift Cards area? #
You can edit, send, get a checkout code, get a QR Code, disable, or delete a gift card.
How do I see my best-selling gift card value? #
The Top Denomination area shows the highest value gift card you’ve sold, along with the top 5 values for the selected date range.
Can I compare performance to a previous period? #
Yes. The Total Value and Average Order Value sections include a percentage comparison to the previous date range.
How do I see detail behind the graphs? #
Hover over the graphs to get more in-depth insights broken down by date.
