Ad Manager provides seamless support for LinkedIn Ads in addition to Meta and Google campaigns. This integration enables you to manage your advertising efforts across platforms within a single interface while gaining access to LinkedIn’s unique professional audience. To get started, you will need to connect your LinkedIn Ad Account.
Pre-requisites #
Before connecting LinkedIn with Ad Manager, ensure the following requirements are met:
- A LinkedIn Ad Account must be created in LinkedIn Campaign Manager.
- Every LinkedIn Ad Account must be linked to a company page. This connection must be made directly in LinkedIn.
- The user must have Campaign Manager access to the Ad account and admin access to the company page.
Steps to Connect Your LinkedIn Account #
Navigate to Marketing > Ad Manager > Settings, or use the onboarding page from the Ad Manager Dashboard if no ad accounts are connected.
In the Platform Settings section, select LinkedIn, then click the button to connect your account. A LinkedIn login window appears, where you can enter your LinkedIn credentials or create an account if necessary.
Next, approve the requested permissions and select the ad account you want to connect (ensure it has a linked Company Page and a valid payment method). Once connected, your account displays as Active, along with its currency (such as USD, EUR, or INR).
Connecting your LinkedIn Ad Account to Ad Manager ensures you can efficiently manage campaigns across professional, social, and search platforms from one place. With everything centralized, you save time, maintain consistency across channels, and reach LinkedIn’s high-value audience with ease.
Notes & Best Practices #
- If your ad account does not appear in the list, confirm you have Admin-level permissions.
- Only ad accounts with an associated Company Page can be connected.
- To disconnect or reconnect an account, use the bin icon in settings, then add the desired account.
Frequently Asked Questions #
What do I need before connecting LinkedIn? #
You need a LinkedIn Ad Account created in Campaign Manager, that account linked to a company page in LinkedIn, and Campaign Manager access plus admin access to the company page.
Where do I connect my LinkedIn account? #
Go to Marketing > Ad Manager > Settings, select LinkedIn in Platform Settings, and click the connect button. If no accounts are connected yet, use the onboarding page from the dashboard.
Why doesn’t my ad account show in the list? #
If your ad account is missing, confirm you have Admin-level permissions. Only ad accounts with an associated Company Page can be connected.
How do I know the connection succeeded? #
Once connected, your account displays as Active along with its currency, such as USD, EUR, or INR.
How do I disconnect or reconnect a LinkedIn account? #
Use the bin icon in settings to disconnect, then add the desired account again to reconnect.
Can I manage LinkedIn alongside Meta and Google campaigns? #
Yes. Ad Manager supports LinkedIn Ads in addition to Meta and Google, so you can manage campaigns across all three platforms from a single interface.
