The Stats Tab provides an insightful overview of your website’s performance, helping you track visitor activity and evaluate the effectiveness of your pages. With key metrics like page views, opt-ins, and earnings, you can make data-driven decisions to optimize your website’s performance.

To get started, navigate to Sites > Websites, then select the website for which you want to view statistics.

Stats Tab #

The Stats Tab gives detailed insights into the performance of each page on your website, including the number of visitors, their actions, and engagement levels.

Duration Range #

Adjust the date range to view specific data by clicking the calendar icon. Select the desired range and click Confirm to apply the filter.

Reset Duration Date #

Clear website data by clicking the Reset icon. Be cautious, as this action permanently deletes all data and cannot be undone.

NOTE: Data generated within the last 30 minutes is not deleted.

Stats Table – Website Pages #

The Stats Table displays key performance metrics for each website page. You can click on each page to show the dropdown of sub-pages if there are any.

Page Views #

• All: The total number of times a website page has been opened and viewed by both new and returning visitors. For example, if a returning visitor opens a page 5 times and a new visitor opens it once, the All data records a total of 6.
• Uniques: Counts the number of new visitors who open the page. In the same example, the Unique data records a total of 1.

Opt-Ins #

• All: Shows the total number of opt-ins that have occurred.
• Rate: Shows the rate at which opt-ins occurred, usually as a percentage used to calculate the opt-in conversion rate.

Sales #

• Order: Displays the number of orders made.
• Rate: Calculates the sales rate.
• Quantity: Reflects the total items purchased.
• Amount: Tracks the total sales revenue.
• Average Cart Value: Shows the accumulated sales value allocated to the product on your website.

Earnings/Page Views #

• All: Shows the total earnings per page view of all new and returning visitors.
• Unique: Shows the total earnings per page view of only new visitors.

The Stats Tab provides valuable metrics to monitor your website’s performance and improve its effectiveness. By analyzing visitor behavior and key engagement data, you can refine your website to drive better results and higher conversions.

Frequently Asked Questions #

How do I access the Stats Tab for a website? #

Navigate to Sites > Websites and select the website for which you want to view statistics, then open the Stats Tab.

What is the difference between All and Unique page views? #

All counts every view including repeat visits from the same visitor, while Unique counts only the number of new visitors who opened the page.

How do I view stats for a specific time period? #

Click the calendar icon under Duration Range, select your desired date range, and click Confirm to apply the filter.

What happens when I use the Reset Duration Date option? #

It permanently deletes the website’s data and cannot be undone. Note that data generated within the last 30 minutes is not deleted.

What does the Opt-In Rate measure? #

It shows the percentage rate at which opt-ins occurred, which is used to calculate the opt-in conversion rate for the page.

What does Earnings/Page Views tell me? #

It shows how much revenue is generated per page view, with an All figure covering every visitor and a Unique figure covering only new visitors.