Gray Digital Media (GDM) is the digital advertising arm of Gray Media, one of the largest broadcast and local media companies in the country. They deliver enterprise-scale paid advertising across streaming TV, streaming audio, targeted display and video, digital out-of-home, and fully omnichannel campaigns — the kind of reach most local businesses simply can’t buy on their own.
Partnering with GDM gives CORE CONNECT clients the firepower of a national media company with the hands-on service of a local team. When a growth plan calls for serious paid reach, this is who we bring in.
Why we partner with Gray Digital Media
Reach most agencies can’t buy — GDM can. Backed by Gray Media’s national footprint, GDM places your message on premium streaming TV and audio, targeted display and video, and 180+ trusted local news sites — with the audience data to put it in front of the people most likely to act.
One omnichannel campaign, not ten siloed ones. GDM360 unifies every screen — streaming TV, audio, display, video, and more — into a single coordinated campaign that boosts brand recall, minimizes ad fatigue, and drives conversions.
That’s exactly why they’re our partner. CORE CONNECT builds the website, the systems, and the local presence that turn attention into revenue — and GDM supplies the national-grade paid reach that fills the top of your funnel.
Their advertising capabilities
- GDM360 — Omnichannel — One seamless campaign delivered across every platform your audience is watching, when and where they’re watching.
- GDM StreamingTV — Premium, brand-safe connected-TV advertising with advanced audience targeting and retargeting.
- Streaming Audio — Reach listeners across streaming music and podcasts wherever they tune in.
- Targeted Display + Video — Precision display and video ads served to the audiences most likely to convert.
- Digital Out-of-Home — Put your brand on premium digital screens out in the real world.
- Political360 — Voter-data-driven political advertising across every device, paired with broadcast reach for campaigns that need to win.
Advertising at national scale
GDM builds custom campaigns for 150+ industries, from local home-service companies to national brands — and the reach speaks for itself: 1.8 billion+ ads served, 570 million households reached, and 7.6 million attributed website visits through StreamingTV alone. The results are just as real: $3 million in new deposits for a credit union, a 5.5 million-visit lift for a state lottery, and an 18% year-over-year online revenue increase for a quick-service restaurant chain.
What their clients say
“I have never had so many calls in my life!”
— Owner, Home Services (Roofing)
“They let me handle my business, and they handle our marketing. Results are results, and we have doubled our revenue year over year.”
— Owner, Plumbing Services
“We’ve had nine consecutive semesters of enrollment growth since the partnership began, and this campaign has already done really good work.”
— Associate Vice President, Community College