A Launch That Found Its Audience in Under Two Weeks: Wigger Law Firm
The Opportunity
An established firm with a new website. The usual pattern after a launch is a quiet fortnight while search reindexes and the old rankings settle — and no way to tell whether the quiet is normal or a problem, because measurement gets configured afterwards.
The Solution
We built and launched the site with technical SEO and analytics configured from day one, including conversion tracking, so performance was measurable from the first visitor rather than reconstructed later.
“The site went live and people were on it straight away. That is not what I expected.” — Shelly H., Wigger Law Firm
The Impact
The site went live on 24 July 2026 and settled into 64 to 89 sessions a day within its first two weeks, roughly 600 sessions in twelve days, without the spike-and-collapse pattern of a launch driven by announcement traffic.
This is a young engagement and the search results are still forming. The numbers here describe a launch, not a campaign — the first full month of performance data is August 2026.
“They had everything measured from the first day.”