How Charles Towne Plumbing Turned a Google Profile Into a Steady Call Source

Plumbing is an emergency purchase. We treat the Google Business Profile as a channel in its own right, and measure what it actually produces.
594
Google reviews at a 4.9 average, one of the strongest review profiles in Charleston plumbing.
158
Direct actions from the Google Business Profile in July 2026 alone: 54 calls, 60 website visits and 44 requests for directions.

The Opportunity

When a pipe bursts, nobody researches. They search, glance at the map results, and call the business that looks most credible. Charles Towne Plumbing had the reputation to win that moment but needed the profile and the website working as one thing rather than two.

The Solution

We run their local search presence end to end — Google Business Profile, technical SEO and the website itself — and we report on what the profile produces directly, not just what the website does. Most agencies report website sessions and quietly ignore the calls that never touch the site.

“When someone has water coming through the ceiling, they call the first plumber who looks trustworthy. That is what all of this has been about.” — Warren D., Charles Towne Plumbing

The Impact

In July 2026 the Business Profile alone drove 54 phone calls, 60 website visits and 44 direction requests. The site ranks for 99 keywords, 65 of which were newly gained that month, and the profile holds a 4.9 rating across 594 reviews.

Search Console recorded 237 clicks from 73,771 impressions in July, and the next phase of work is closing the gap between how often they appear and how often they get clicked.

“They tell me what the phone is actually doing, not just what the website is doing.”

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