The Opportunity
Wrapstar had brand recognition and was largely invisible to anyone searching for the work itself rather than the company by name.
The Solution
Ongoing content and technical SEO aimed at lifting a broad set of service terms up the results, rather than winning one or two headline keywords.
“People find us for the work now, not just the name.” — Michelle R., Wrapstar
The Impact
Average Google position improved from 23.0 to 18.7 between May and July 2026 — the difference between page three and the bottom of page two, and the point at which clicks start to appear. Clicks grew 17% over the same window and the site drew 2,572 sessions in July.
The honest next problem is conversion. Traffic is arriving and engagement sits at 29%, lower than we want, so the current phase of work is on the pages themselves rather than on getting more people to them.
“Steady progress, and I can see it every month.”