The Opportunity
Grooms Law Firm had a strong local reputation and very little presence in search. Word of mouth was carrying the practice, which works until it does not — and leaves nothing to grow.
The Solution
We built out practice-area content, fixed the technical foundations, and worked the Google Business Profile against the searches people genuinely use when they need a lawyer.
“We were relying almost entirely on word of mouth. Now people find us who have never heard of us.” — Taylor G., Grooms Law Firm
The Impact
Between May and July 2026 search impressions grew from 2,183 to 6,013 and clicks rose 33%, from 91 to 121 a month.
Average position moved the other way, from 19.6 to 27.1. That is expected at this stage and it is not a setback: the firm now appears for a far wider set of terms, including many it had never surfaced for at all, which pulls the average down while the total footprint grows. The next phase narrows the focus onto the terms that actually produce enquiries.
The Business Profile contributed 16 calls and 50 direction requests in July, on a perfect 5.0 rating across 79 reviews.
“They are straight with us about what is working and what is still early.”